The original building that the hotel now inhabits was designed in the early 1930s by architect Alex Friedman. This Municipality-protected Bauhaus structure functioned as the first branch of Mizrachi, one of the oldest banks in Tel Aviv. The building remains almost entirely as it was from the outside, and today, the hotel’s interior reflects on the 1930’s style, true to the site’s Bauhaus heritage. When you walk into this bank-turned-boutique hotel, the lobby emanates with nostalgia for ‘Old Tel Aviv,’ displaying an assortment of artifacts, including the bank’s original safe, still intact, as well as posters from decades-old local pop culture and postcards.
The elegant lobby is reminiscent of an eclectic 1930’s bar, complete with Bauhaus pieces, furniture made especially for the hotel in Italy and a selection of pieces procured at the Jaffa Flea Market. The hotel, which at times is turned into a specialty cocktail and lounge bar called Mr. Bloom’s, has recently transformed the conventional use of a hotel ‘lobby’ space to host anything from hip social events, philosophical discussions, cinema screenings, and even rooftop yoga sessions at their ‘Solarium.’ The sunny rooftop on the 4th floor, which was added in renovations of the original building, boasts a romantic view of the Tel Aviv skyline, including a generous glimpse of the Mediterranean Sea to the left.
In the middle of the city, this building houses 37 rooms, two of which have private balconies overlooking a quiet seclusion from the noise of the populated streets out front. The rooms continue the theme and homage to Bauhaus design with ‘urban chic’ flair; many of the rooms still have the same windows the building had in the ’30s. Based on principal elements of white and simple, each room has a touch of modern Tel Aviv too.
For a tasteful addition and personal touch, the hotel’s French family owners – who are big fans of artist Marc Chagall – had mezuzas especially designed and built into the door frame of each guest room, without distracting from the harmony of the overall design.
The theme of the hotel, both in style and concept, is based on the urban legend and story of a meeting between Ms. Lily and Mr. Bloom – a metaphor for the convergence of historical and modern Tel Aviv. Lily reflects the characteristics of new age Tel Aviv, chic and outgoing, while Mr. Bloom is older, with a refined taste for cigars and quality cognac. The hotel is aptly named after these two characters, Lily & Bloom, who in many ways symbolize the city itself: where the eclectic and modern new high-rises of the skyline complements the history and authenticity of the original Bauhaus Tel Aviv.
Lily & Bloom Hotel, Lilienblum Street 48, Tel Aviv, Israel, +972 072 248 4848