Having crowdfunded various stages of their growth, Aberdeen-based brewers, BrewDog, know that their beers and brand inspire a loyal following. To date they’ve raised over £40m in four rounds of fundraising, so it made sense to turn once again to their customers for their latest venture, their first hotel and international brewery in Columbus, Ohio.
The state-of-the-art hotel, dubbed The DogHouse, will boast a craft beer spa with beer-based treatments, a craft beer tap in every room serving the brewery’s flagship beer, Punk IPA, and an in-shower beer fridge so guests can sip whilst they shower. However, the news that got us in a lather has to be a hot tub filled with the brewer’s award-winning Punk IPA. That’s right, a hot tub, of beer.
‘Beer geeks around the world have been crying out for a beer hotel since we first floated the idea on social media, so we’re going to kick-start the most ambitious project we’ve ever planned, all with the backing of our global community of beer fans,’ commented BrewDog Cofounder and CEO, James Watt.
‘From the hop oil face masks and malted barley massages – to the beer-infused breakfasts and built-in shower beer fridge – The DogHouse will be a mecca for those craft beer geeks seeking a vacation with a difference. Every single part of your stay at The DogHouse will be absolutely dominated by hops, malt and incredible beer. Forget Disneyland, this is the new happiest place on Earth.’
The hotel marks the latest phase in BrewDog’s international expansion, and the co-founders James Watt and Martin Dickie believe that by using crowdfunding from passionate patrons and customers, they avoid having to ‘sell out’ to more traditional routes to raise capital. The firm now has 49 bars globally, and exports to over 60 countries.