Why Redchurch Street Should Be On Every Fashion-Lover’s London Radar

Bringing its pared-back Parisian aesthetic to the streets of Shoreditch, A.P.C stocks the kinds of designs that slot seamlessly into Redchurch Street’s casual-cool aesthetic. Store interiors perfect a certain artful minimalism that reflects the brand and both men’s and women’s collections are shown within the space, which considering its intimate size, adds an inclusive feel that’s in-keeping with the industry’s current gender fluidity movement. Denim is the brand’s speciality and the collection is somewhat designed around that, so expect elevated staples with just a hint of French charm.

There’s little chicer than the interiors of an Aesop store and its identity is instantly recognisable; think rustic walls, clean-cut shelving and iconic branding that gives each item on display the kind of uniform that you can’t help but want to buy into. Redchurch Street’s offering is representative of this look, of course, but it’s the only one in East London so it’s unique for that very reason. A considered addition to any bathroom cabinet (preferably one where your products are on display), or a desirable travel companion, it’s products by Aesop that will ensure a stylish aesthetic continues far beyond the realms of any new outfit.

Positioned just a stone’s throw from Redchurch Street on Boundary Street, it’s impossible not to mention Shoreditch Nails as a fashion lover’s bucket list essential. Not just your average nail bar, the concept fuses fashion with beauty in a way that feels relevant, trend-focused, accessible and fun. You may well have seen the technicians’ quirky designs on Instagram – the dots and tape creations have become their signature – but it’s not until you step into the white-brick and pink-tiled salon that you’ll see how this playful level of branding reaches all areas of the business. Working with the likes of the Hoxton Hotel and Balance festival and calling not only London’s fashion influencers but travel and lifestyle bloggers like Alice Tate regulars as well, it’s the place to go if you’ve perfected the outfit but you just want that design-focused final touch.