The serial entrepreneur rose to fame as the co-founder of dating app Tinder before launching Bumble, a competitor where only women are allowed to initiate the first conversation. With more than 20 million users searching for romance on her platform, Wolfe Herd has now set her sights on the world of professional networking, with the launch of Bumble Bizz.
Available from today in the UK, US, Canada, France and Germany, Bumble Bizz “instantly connects users through geo-targeting and enables them to swipe through people around them looking to network, connect and mentor”.
The platform, which lives in Bumble’s original app, is “designed to shake up the current way people network and [was] created to eliminate abuse and inappropriate behaviour by empowering women to make the first move”, reads a statement from the company.
“We’ve stayed focused on creating a community with a foundation built upon positivity, respect, confidence and encouraging women to make the first move,” says Wolfe Herd. “We now do this across all facets of their lives. The response has been very positive. Our user’s happiness is our motivation and we’re so humbled to see how the brand has grown over the past couple of years.”
Much like the impact swiping had on the dating space, Bumble Bizz is “specifically designed to disrupt antiquated and inefficient outlets for networking”. Beyond profile photos, a user’s Bumble Bizz profile will include “a digital resume and a skills section showcasing the users’ talents and accolades. Users can also include examples of their work in additional profile cards”.
According to the company, Bumble Bizz will “include a photo verification tool designed to help ensure people are who they say are”.
The launch of Bumble Bizz is the brand’s most comprehensive foray into the world of female-focused networking to date. In June, the company launched Bumble Hive, a New York City pop-up and physical space where “leading female thinkers, artists, and entrepreneurs [could] convene to celebrate the empowerment of women across all facets of life”, according to a company blog about the event.
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