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Naomi Campbell, David Gandy and Nadja Auermann by Mario Testino | wikicommons & flickr
Naomi Campbell, David Gandy and Nadja Auermann by Mario Testino | wikicommons & flickr
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What To Expect From Mario Testino's 'Mira Mira' Platform

Picture of India Doyle
Updated: 11 January 2017
Legendary photographer Mario Testino has launched a new fashion platform, intent on bringing audiences never-before-seen images, podcasts and articles. The Culture Trip rounds up what you can expect on Miramira.tv.

Behind the scenes of Mario Testino’s Towel Series, and more

Testino has shot over 100 famous faces for his towel series, which he puts out on instagram about once a week.”I think girls and guys feel this freedom at being able to express themselves because there is no predetermined way of how they should put the towel on. You can do anything you want… wear it however you want” Testino said. On Miramira.tv, fans of these intimate portraits will be able to go behind the scenes, and watch supermodels and celebrities hanging out with Mario.

TOWEL SERIES 104, BRITNEY SPEARS. #MarioTestino #TowelSeries @BritneySpears @Vmagazine

A photo posted by MARIO TESTINO (@mariotestino) on

Miramira.tv will also post regular behind the scenes series of iconic shoots and fashion shows, from Paris, New York, Milan, London — and a slew of exotic international jaunts. So far highlights include ‘Front-Row, Back-Stage‘, with photographs that include the couturiers at Valentino SS95 and a young John Galliano complete with fabulous earring. “I always loved seeing John Galliano at his shows. He would present himself in a different way every season. I never knew what I was going to see”, the photographer writes.

END OF THE NIGHT. FIN DE LA NOTCHE. @KARLIEKLOSS @IAMNAOMICAMPBELL @GEORGIAMAYJAGGER #BFAbyTestino #BFA

A photo posted by MARIO TESTINO (@mariotestino) on

Conversations with Kate Moss

Well, one at least. In the first of his podcast series, Mario Testino sits down with long-time collaborator Kate Moss to reminisce as they flick through their favourite shoots together. “Everyone kind of shot me as a waif before Mario started taking pictures of me, and he was like ‘no but you’re so sexy'”, Moss begins, the latter part of the sentence echoing before the interview proper begins. Other highlights includes an impromptu duet in which Moss and Testino and “Oh my god I look like Princess Anne in that picture” Moss chuckles, later adding “look at what was in my eye, no wonder it felt weird.” Listen to the full interview here. For future episodes, expect the great and the good of the fashion industry to make an appearance.

KATE, 1999. #TestinoArchive

A photo posted by MARIO TESTINO (@mariotestino) on

Travelogues and interviews

Traversing the world on a weekly basis, Testino’s platform collates the best images and stories into wanderlust inspiring travel features. Accompanying beautiful scenic images are interviews and anecdotes from the photographer and his wider team, offering rare insight into the production behind the Testino machine. Highlights include assistants Alex Waltl and Jakob Storm describing a recent shoot in the Alps — “Because of the nature of the glacier there was always the possibility one of us could fall down a crevice, so we had to be roped to each other at all times. So, in case someone falls down, at least we all die!” — and a bike ride with Testino through Copenhagen.

“We view Mira Mira as a significant next step for us, the chance to proactively create digital content and pursue digital projects”, Suki Larson, chief executive of Mario Testino+, told Business of Fashion. At a time when Kate Moss has also left Storm to launch her own agency, it seems that the industry domination this dynamic duo have enjoyed thus far shows no signs of slowing down.

Our favourite Mario Testino photographs

LOVE U KATE! HAPPY BDAY. TE QUIERO KATE! FELIZ DIA.

A photo posted by MARIO TESTINO (@mariotestino) on

@IAMNAOMICAMPBELL @ROSIEHW @BURBERRY @HairByChristiaan @WendyRowe @ElliottSmedley

A photo posted by MARIO TESTINO (@mariotestino) on

@KATYPERRY. END OF DINNER AT THE MET GALA. #MetByTestino #MetGala2015 @VogueMagazine

A photo posted by MARIO TESTINO (@mariotestino) on

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