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Vogue | © Sarah-Rose / Flickr
Vogue | © Sarah-Rose / Flickr
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A Pop-Up Cafe Is Coming To London To Celebrate 100 Years Of Vogue

Picture of Antonia Mason
Updated: 10 June 2016
Vogue is the UK’s oldest fashion magazine, coming hot off the presses in 1916 to quickly becoming a household name. To celebrate the magazine’s centenary this year, a pop-up cafe will be opened in the high-end village in Westfield shopping centre in London.

The walls of the cafe will be decorated with Vogue’s most celebrated covers to inspire the weary shopper that they can find the perfect dress or shoe and look just as fabulous as the glamorous women watching over them. To accompany this decor, a ‘specially created Vogue 100 champagne cocktail and a Vogue 100 punch’ will rejuvenate visitors as well as tea, macaroons and various other elegant treats.

The June centenary issue of Vogue emphasised the true British spirit of the magazine with the Duchess of Cambridge smiling proudly from the front cover. Shot in her home county of Norfolk, Nicholas Cullinan the director of the National Portrait Gallery commented that in the pictures, the Duchess looks ‘full of life’, ‘intelligent’ and beautiful’, attributes Vogue has always strived to portray. Three of the portraits from the Duchess’ ten page spread will be on display at the gallery in the Vogue 100: A Century Of Style By Numbers which will open on 24 June 2016.

British Vogue was born during World War I when Condé Nast could no longer import the original American version of the fashion bible. A team of ten worked on this first issue which at first closely mimicked the American magazine. However, the English branch soon had a voice of its own. It was not just fashion that Vogue pioneered but beauty, health, sport and literature, even featuring distinguished writers like Virginia Woolf. In the 1930s, Hollywood and its starlets surged the pages of the magazine, creating a lasting link to the glamour of the American market. Vogue even survived the hostilities of World War II, continuing production to keep up morale. Throughout the subsequent decades, the publication set the standards for fashion everywhere.

So, whether you are a fan of flairs or shoulder-pads, it is arguably Vogue that brought them strutting down the runway and into your wardrobe. As a publication predominantly for women, Vogue has prided itself on supporting feminism and liberating women to dress how they like.

27 June – 25 September 2016

The Village, Westfield, White City, London Uk, W12 7DG

Antonia Mason