There’s one designer that the industry cannot get enough of: Scottish fashion designer Charles Jeffrey. Having made his debut through Fashion East, menswear designer Jeffrey is now well and truly ensconced in the contemporary fashion consciousness. His androgynous, romantic and headily creative designs blur binaries and stitch the energy of his legendary ‘Loverboy’ night at the heart of the clothes. For SS18, Charles Jeffrey presented his clothes alongside a trope of dancers – expect similar escapades and enthralling aesthetics as he builds out his brand.
Grace Wales Bonner
We can’t stop talking about Grace Wales Bonner, who launched her eponymous label Wales Bonner in 2014. The LVMH prize-winning talent offers perfectly tailored designs which marry nostalgia and romance with a determined, critical approach to black masculinity. Each of her shows is immaculately choreographed, and shown to a select audience – a refreshing change from the usual fanfare. Alongside her shows, Wales Bonner offers thoughtful and investigative works which root her fashion firmly within the historical and cultural canon.
Another eye-catching menswear designer, Craig Green established a distinct aesthetic with his first few collections in which avant-garde tunics and over-sized parachute pants made an instant splash. Since his arrival on the scene in 2012, the idiosyncratic details and large, confident silhouettes have ensured an ever-growing fan club. SS18 saw the evolution of Green pursuing a new, bolder look in which brocade detail and rich fabrics played a crucial role, feeding into the sculptural designs.
London-based menswear label Blood Brother was founded by two footballing-loving designers, Nicholas Beila and James Waller. The pair have cultivated a cult following by placing an emphasis on functional, imaginative streetwear. Their emphasis on clothes that are both wearable and covetable has seen the pair build an exciting business, in which the energy and attitude of the UK – from the North to London’s river Thames is seamlessly placed at the core of the aesthetic.
Working in signature tulle and in a vibrant colour palette, you can’t miss a Molly Goddard dress – and nor should you want to. The London-based designer has made a powerful impact on the landscape of British fashion, fuelling a change in aesthetic from understated to big, bold and romantic. Recent shows have seen her add more pieces to her core focus of dresses, and the vivacious renderings are easy to become obsessed with.