Each cinema will feature handmade reclining leather seats as well as all the latest technological advancements from new screens to Dolby 7:1 surround sound.
The Swiss Cottage branch will open first on December 9th, closely followed by Putney on December 13th. A day later, the ODEON Haymarket (formerly known as the ODEON Panton Street) will join the line-up. Early next year, the Swiss Cottage ODEON will also house London’s first luxury IMAX screening room.
Hard of hearing or partially sighted guests can also take advantage of new Dolby Fidelio Audio Description systems and Hearing-Impaired loops across all screens.
The high-end cinemas will go under the banner of ‘ODEON Luxe’.
“We’re thrilled to announce the ODEON Luxe experience will be coming to London just in time for Christmas,” says Duncan Kerr, ODEON Luxe Project Manager.
“These new ODEON Luxe cinemas have been given a luxury makeover to provide the ultimate movie-viewing experience that we’ve prided ourselves on for almost 90 years – and with an exciting line-up of films including the highly anticipated Star Wars: The Last Jedi set to release over the festive period, we’re inviting guests across the capital to sit back, relax and enjoy our fully-reclining ODEON Luxe experience in style.”
ODEON LUXE SWISS COTTAGE
Fans of ODEON Swiss Cottage will be able to take advantage of the luxury ODEON experience from 9th December, when the cinema officially launches as an ODEON Luxe. All four standard screens have been upgraded, with 223 fully reclining seats and 12 new speakers throughout, while screens two and three have also been upgraded with enlarged screens for improved picture quality, providing the ultimate viewing experience. The cinema’s foyer and retail area have undergone a complete refurbishment with a new Oscars Bar serving a range of alcoholic and non-alcoholic beverages.
ODEON LUXE PUTNEY
Following a three-month refurbishment, ODEON Putney will re-open its doors as ODEON Luxe Putney on December 13th, complete with 333 fully reclining, luxury seats across all three upgraded screens, with a host of food and drink options, including popcorn, nachos, hot dogs and all-new chicken strips. The cinema will also feature a new Oscar’s Bar serving a selection of alcoholic beverages, in addition to the revamped on-site Costa.
ODEON LUXE HAYMARKET (formerly ODEON Panton Street)
ODEON Panton Street, will be re-launching on 14th December with the new name ODEON Luxe Haymarket. The cinema, renowned for its screenings of cult classics, Indie and foreign films, will be home to 182 fully reclining seats across all four upgraded screens. The cinema’s decor has also been given a refresh, with new carpets, fixtures and paint throughout.