Benjamin Hubert, creative director of London-based design agency Layer, and design entrepreneur Asad Hamir have debuted nolii, a lifestyle-focused tech accessories brand.
The collection aims to “reduce the stress of worrying about your tech troubles”, said Hubert.
Suitable for both Apple and Android products, the smartphone accessory kit includes five multi-purpose products: Couple, Bundle, Keep, Set, and Stack. Couple is a versatile case system with various attachments, including a battery pack, wallet, car dock, bike dock and fitness band. Bundle is a cable for charging and data transfers, with optional integrated USB storage that can be easily bundled. Keep is a three-in-one solution, featuring Bluetooth tracking, USB storage and battery power. Set is a charger and battery pack in one, and Stack is a multi-device power solution.
“We founded nolii because we felt there wasn’t anything on the market that we connected with that had both smart intuitive functionality and a contemporary, lifestyle-driven design language,” said Hamir. “With the new brand, we have combined industrial design ingenuity with tech innovation to solve real life problems for people who are always on-the-go and depend on their tech to succeed.”
The accessory kit will be on display at Design Frontiers, a group exhibition that explores design thinking at Somerset House during this year’s London Design Festival (18-24 September). It will go on sale at the end of November. A price has yet to be announced.