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H&M Conscious Exclusive | © Courtesy of H&M
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The Sustainable Fashion Buys To Invest In Now

Picture of Sarah Leigh Bannerman
Fashion Editor
Updated: 18 July 2018
With Fashion Revolution Week just around the corner and the launch of the new Fashioned From Nature exhibition at the V&A this week, the industry’s sustainability – or lack of – and ethical production practices, is fast becoming a key focal point. We list the best sustainable SS18 pieces to invest in now.

Ninety Percent

If there’s one label that’s setting the bar high when it comes to ethics then its newly-launched London brand, Ninety Percent. Donating a huge 90% of its profits to charitable causes, it hopes to improve the social and environmental impact that fashion is having on the world. Customers can even input opinion on where the profits get donated; there’s a tab on the website that enables shoppers to cast their vote. Expect wearable everyday staples at affordable price-points.

Ninety Percent Zoe bodysuit, £55 | © Courtesy of Ninety Percent

Shop the T-shirt body here.

All Things Mochi

The creatives behind All Things Mochi are inspired by their keen desire to provide jobs to out of work yet skilled crafts-people around the world. The label works with stitching communities in a wide range of global destinations to create an authentic take on luxe bohemia and its collections are the epitome of sunshine style.

All Things Mochi Paula shorts, £170 | © Courtesy of Net-A-Porter

Shop the Paula embroidered linen shorts here.

H&M Conscious

H&M’s newly launched conscious collection has garnered much hype but for good reason. This season’s designs were inspired by the home of interior design duo Karin and Carl Larsson and every piece has its own production story to tell, as outlined on site. From pure silk pieces to something a little more affordable, it’s the most sustainable way to address wedding season this year.

H&M Lyocell-blend dress, £119.99 | © Courtesy of H&M

Shop the H&M Conscious Exclusive collection here.


Mango has housed its Committed line for a number of seasons now but its SS18 offering feels just as much trend-focused as it does ethical. What’s more? Price points aren’t wildly distant from the mainline collection so the brand has mastered the art of slotting ethical production into its established business model. The perks of sustainability aside, there’s little to distinguish the Committed line as anything different from the norm.

Mango Committed soft short-sleeved shirt | © Courtesy of Mango

Shop the Mango Committed soft shirt here.

You may also like: The Highstreet Brands With The Best Eco-Friendly Collections


Using linen as their primary fabrication, mother and daughter duo behind Arkitap create effortlessly chic woven material using fabrications derived from certified organic natural fibres, and swimwear using recycled yarns and ECONYL®. The perfect summer holiday investment, these are the kinds of items that will not only capture that summer spirit but will slot into any suitcase with ease.

Arkitaip Lisl kimono, £240 | © Courtesy of Arkitaip

Shop the Lisl dress here.

Asceno London

Despite not shouting about it across its site and social media channels, Asceno’s factories are all aligned with manufacturing and social compliance certificates, making its items guilt-free purchases for the modern traveller. The design duo’s silk pyjama suiting has become something of a signature but perhaps it’s this season’s colour-block swimwear that’s set to inspire your next purchase?

Asceno Pine polka-dot bikini, Top £105 Bottoms £95 | © Coutesy of Asceno

Shop the Pine polkadot bikini here.

Stella McCartney

Since its launch in 2001, Stella McCartney has been built upon a model that eliminates leather and fur, hence its reputation as the ultimate sustainable luxury fashion label. Now also using regenerated cashmere and a new Colourfix dying technology, it remains at the forefront of sustainable innovation. The label’s faux-leather Falabella bags and flatform sandals have risen to cult status.

Stella Sandals
Stella McCartney flatform sandals, £272 | © Courtesy of Yoox

Shop the Stella McCartney flatform sandals here.


Cult label Reformation prides itself not only on its use of ethical fabrications but also its quick turnaround time. Its designs can make it to the shop floor – sustainably – within a month. Loved not only for its morals but its playful approach to style, there’s something altogether feel-good about a purchase from this US store.

Reformation Butterfly dress, £197.50 | © Courtesy of Reformation

Shop the Reformation Cordova dress here.


Allude has been creating beautiful, premium cashmere pieces for over 25 years and as such, has a passion for the care and longevity of its designs. Its Cashmere Clinic offers a range of ‘treatments’ from repair to conditioning, depilling to streaming, to ensure that each and every purchase lasts a lifetime, thus eliminating waste. Invest in a pair of cashmere joggers to embrace your next long-haul flight in style.

Allude cashmere jogging trousers, £245 | © Courtesy of MATCHESFASHION.COM

Shop the Allude cashmere jogging pants here.


In a bid to give back to local communities, Tobi works with multiple charities across America, from food banks to Alzheimer’s Research, as a part of its donation initiative. With every on-site purchase, customers are able to select a charity of their preference to whom they can donate 1% of the order price. The charity of preference can be changed at any time and the donation is exempt of taxes. What’s more? It’s dedicated to offering good quality styles at an affordable price-point, so if you’re looking to update your entire summer wardrobe, it’s a great place to start.

Tobi Boundless jumpsuit, £40 | © Courtesy of TOBI

Shop the Boundless jumpsuit here.