Office blocks and commercialism may spring to mind when you think of Fitzrovia, but this central London neighbourhood also enjoys a thriving arts scene. Close to London’s theatres, shops and museums, it offers a well-rounded location for a first-time stay in London.
Sitting on the fringe of London’s thriving theatre district and neon-lit Soho, Fitzrovia is a slightly more refined iteration of central London’s chaos. Packed with some of the city’s best dining institutions and a fair number of cultural spots to boot – including the Dominion Theatre and The British Museum – it has all the benefits of its neighbouring areas, but its hotels have a particular sheen and sparkle. Stay in its centre for a taste of London’s high life with this pick of the best hotels in Fitzrovia.
Everything about The Mandrake is a talking point and a little out of the ordinary – its name comes from a hallucinogenic plant, its lobby has a living wall, its courtyard is brimming with jasmine, and its atmosphere is more akin to a tropical retreat than a city hotel. Open since September 2017, it’s developed a reputation as one of central London’s best boutique properties. Artwork features heavily throughout, and the uniquely styled rooms mean you can choose between the cosiness of the Mandrake rooms or the light, polished Newman rooms.
Arty, Great Location, Boutique, Design, Unusual, City, Stylish
Suite Hotel, Spa Hotel, Hotel
Courtesy of Sanderson London / Hotels.com
Minimalism is the name of the game at Sanderson London, where futuristic feng shui meets modern luxury. In the lobby, you’ll see outlandish pieces of furniture such as sofas shaped like lips and gilt-framed pictures hanging from the ceiling. The bedrooms are a little more pared back – silk drapes adorn the walls, and the decor is a calming mixture of white, grey and cream. Head up to the guests-only Purple bar to sip pre-dinner cocktails or pop into the spa for a much-needed treatment.
The London EDITION has been on the map for a while thanks to its seriously grand lobby bar, not to mention the Jason Atherton-helmed restaurant Berners Tavern which serves modern British cuisine in a truly breathtaking space decorated with gilded-framed paintings lining the walls, and goblet-like chandeliers hang from the ceiling. There’s hardly a more extravagant spot in London for dinner, let alone breakfast when the menu includes classics like a full English or smoked haddock kedgeree, which you can wash down at weekends with a tipple from the Bloody Mary trolley. The elegance of the 1835 building shines in the intricate stucco ceiling and sweeping staircase, but rooms are much more modern with contemporary furnishings and sleek bathrooms that feature rainforest showers. Luxurious and beautiful, it’s a hub for London’s bright young things.
Overlooking Bedford Square, this hotel perfectly reflects its location: bookish, understated and smart. A hub for the nearby literati, the bar’s slouchy leather sofas, anglepoise lights and ample foliage all make for a relaxed working atmosphere, while the guest rooms offer marble bathrooms, cool carpentry and bold colours. It’s a great spot for romantic getaways, and you can enjoy a room-service breakfast from neighbouring GAIL’s Bakery or an express facial from Jinja, the mini-spa, before hitting the surrounding streets.
Named after the 18th-century writer who once lived here, Hazlitt’s Hotel is right in the heart of Fitzrovia and has developed something of a legendary status over the years thanks to word-of-mouth recommendations. Considering it’s in the thick of city life, it’s remarkably calm and quiet inside – the library and bedrooms are perfect pockets of peace. Around every corner you’ll find new treasures, and every room pays homage to the old-fashioned charm of the building’s heritage. Borrow a book from the hotel’s extensive collection of signed first editions, pour yourself a drink from the honesty bar (available to all guests), and take it easy in front of the drawing room fire with the resident cat, Sir Godfrey.
Taking pride of place on Fitzrovia’s main street, the Charlotte Street Hotel is all about polished countrified comfort. Something of a pit stop for local celebrities, Oscar Bar & Restaurant draws a well-heeled crowd, particularly after 5pm when the corporate suits come out to play. There’s enough going on here for you to never set foot on the street including a gym, spa, library and a private screening room. A winner for cinema buffs, it runs a Film Club featuring cult classics, new releases and art-oriented screenings throughout the year. Up in the rooms – decorated in famed interior designer Kit Kemp’s distinctive modern English style – you’ll find flat-screen TVs, Bose iPod docking stations and striking granite bathrooms.