Office blocks and commercialism may spring to mind when you think of Fitzrovia, but this central London neighbourhood also enjoys a thriving arts scene. Writers, musicians and artists all converge on the various cafés, bars and speakeasies in the area, and Charlotte Street (its main thoroughfare) is one of the city’s gastronomic hubs. Close to London’s theatres, shops and museums, it offers a well-rounded location for a first-time stay in London. Here’s Culture Trip’s pick of the best hotels in Fitzrovia.
Everything about The Mandrake is a talking point and a little out of the ordinary – its name comes from a hallucinogenic plant, its lobby has a living wall, its courtyard is brimming with jasmine, and its atmosphere is more akin to a tropical retreat than a city hotel. Though it hasn’t been open long, it’s already developing a reputation as one of central London’s best boutique properties. Artwork features heavily throughout, and the uniquely styled rooms mean you can choose between the cosiness of the Mandrake rooms or the light, polished Newman rooms.
Minimalism is the name of the game at the Sanderson, where futuristic feng shui meets modern luxury. In the lobby, you’ll see outlandish pieces of furniture such as sofas shaped like lips and gilt-framed pictures hanging from the ceiling. The bedrooms are a little more pared back – silk drapes adorn the walls, and the decor is a calming mixture of white, grey and cream. Head up to the guests-only Purple bar to sip pre-dinner cocktails or pop into the spa for a much-needed treatment.
The London EDITION has been on the map for a while, thanks to its seriously grand lobby bar and its restaurant helmed by Jason Atherton, Berners Tavern. The elegance of the 1835 building shines in the stucco ceiling and sweeping staircase, although the rooms are much more modern with contemporary furnishings and sleek bathrooms that feature rainforest showers. Luxurious and beautiful, it’s a hub for the well dressed and connected.
Overlooking Bedford Square, this hotel perfectly reflects its location: bookish, understated and smart. A hub for the nearby literati, the bar’s slouchy leather sofas, anglepoise lights and ample foliage all make for a relaxed working atmosphere, while the guest rooms offer marble bathrooms, cool carpentry and bold colours. It’s a great spot for romantic getaways, and you can enjoy a room-service breakfast from neighbouring GAIL’s Bakery or an express facial from Jinja, the mini-spa, before hitting the surrounding streets.
Named after the 18th-century writer who once lived here, Hazlitt’s Hotel is right in the heart of Fitzrovia and has developed something of a legendary status over the years thanks to word-of-mouth recommendations. Considering it’s in the thick of city life, it’s remarkably calm and quiet inside – the library and bedrooms are perfect pockets of peace. Around every corner you’ll find new treasures, and every room pays homage to the old-fashioned charm of the building’s heritage. Borrow a book from the hotel’s extensive collection of signed first editions, pour yourself a drink from the honesty bar (available to all guests), and take it easy in front of the drawing-room fire with the resident cat, Sir Godfrey.
Taking pride of place on Fitzrovia’s main street, the Charlotte Street Hotel displays all the chic countrified comfort you’d expect from the Firmdale group. Something of a pit stop for local celebrities, the Oscar bar and restaurant draw a well-heeled crowd, particularly after 5pm when the corporate suits come out to play. There’s enough going on here for you to never set foot on the street; from a private screening room to a gym and library, the hotel certainly keeps its guests entertained. Up in the rooms, you can book a spa treatment or simply enjoy the flat-screen TV, Bose dock and minibar.
If you’re after something a little more rustic, head to the Fitzrovia Belle – a pub and guesthouse at the top end of Tottenham Court Road. There are five rooms in total, each with its own homely decor and colour scheme, and all of them have wet-room-style bathrooms complete with rain showers. It’s certainly one of the more budget-friendly options in central London, and breakfast is even included in the price. The pub itself has a lively atmosphere and is a hub for sport, particularly handy if you fancy catching the game over brasserie-style food and a pint.