The Return Of The Magnum Pleasure Store

Magnum Pleasure Store
Magnum Pleasure Store | © Ellie Griffiths
Ellen Ridsdale

After its resounding success last year, the Magnum Pleasure Store is back and better than ever. Its pop-up concept shop on South Molton Street (previously in Covent Garden) will play host to lines out the door as this mouth-watering treat returns for a second year.
The Pleasure Makers have the chance to dip or double dip your chosen ice cream into milk or white chocolate and cover with various toppings including rose petals, black lava sea salt, coconut and everything in between. Not before an extra drizzling of chocolate sauce and the iconic Magnum ‘M’ coin that will be the cherry on top of your personalised creation. It will certainly be the most Instagrammable ice cream you’ve ever had.

Magnum Pleasure Store (Covent Garden 2015)
A Magnum on South Molton Street

1 June – 16 September 2016
56 South Molton Street, Mayfair, London, W1K 5SH

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Culture Trip Spring Sale

Save up to $1,100 on our unique small-group trips! Limited spots.

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