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Magnum Pleasure Store | © Ellie Griffiths
Magnum Pleasure Store | © Ellie Griffiths
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The Return Of The Magnum Pleasure Store

Picture of Ellen Ridsdale
Updated: 17 October 2016
After its resounding success last year, the Magnum Pleasure Store is back and better than ever. Its pop-up concept shop on South Molton Street (previously in Covent Garden) will play host to lines out the door as this mouth-watering treat returns for a second year.

The Pleasure Makers have the chance to dip or double dip your chosen ice cream into milk or white chocolate and cover with various toppings including rose petals, black lava sea salt, coconut and everything in between. Not before an extra drizzling of chocolate sauce and the iconic Magnum ‘M’ coin that will be the cherry on top of your personalised creation. It will certainly be the most Instagrammable ice cream you’ve ever had.

Magnum Pleasure Store (Covent Garden 2015) | © Ellie Griffiths
Magnum Pleasure Store (Covent Garden 2015) | © Ellie Griffiths
A Magnum on South Molton Street | Courtesy of @ClerkenwellBoyEC1
A Magnum on South Molton Street | Courtesy of @ClerkenwellBoyEC1

1 June – 16 September 2016

56 South Molton Street, Mayfair, London, W1K 5SH