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Red Rooster | © Adrian Houston
Red Rooster | © Adrian Houston
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The Curtain: A Little Slice of Americana in London's East End

Picture of Alex Jordan
Travel Editor
Updated: 26 June 2017
With Obama’s favourite chef in the kitchen, a New York poster boy at the helm and a design that oozes soul, members-club-cum-hotel The Curtain has arrived a whoopin’ and a hollerin’ into London’s Shoreditch neighbourhood.

Donald Trump may have postponed his UK visit after last week’s general election, but The Curtain is doing everything it can to keep the ‘special relationship’ alive. The first European venture from New York hotelier Michael Achenbaum, The Curtain is bigger and bolder than its Shoreditch neighbours, with plenty of swagger and a host of celebrity partners.

The Curtain, Shoreditch, London
The Curtain, Shoreditch, London | © Adrian Houston

Guests can choose from Courtyard and City rooms through to the larger Loft, and Loft Terrace rooms, four Shoreditch Suites and The Curtain Suite. The exposed red brick of designer Duncan Miller Ullman’s ‘rustic-industrial’ interior is softened by original collages from students of the London College of Fashion and images shot by legendary rock ‘n’ roll photographer Mick Rock.

Art is clearly important to Achenbaum. Rock’s iconic portraits are bathed in light, in otherwise dark and brooding corridors, while London gallery founder and former Banksy agent Steve Lazarides has contributed several eye-catching pieces that lend to the hotel’s irreverent, crotch-grabbing, alpha-male vibe.

City room
City room | © Adrian Houston

Of its three restaurants Red Rooster is a must-visit. The New York favourite from celebrity chef and restauranteur Marcus Samuelsson (who was asked to cook at Obama’s inauguration) has finally come to London amid rave reviews for its Swedish- and Ethiopian-inspired take on southern soul food.

Alongside Harlem’s now famous corn bread with honey butter and bird royale deep-fried chicken’n’ waffles, are dishes unique to London including aunt Maybel’s dumplings, lamb neck meatballs and uncle T’s herring, made with matjes.

Bird Royale
Bird Royale | © Adrian Houston

Six nights of live music each week are capped off with Sunday Soul, where diners can experience a gospel choir as they eat. Upstairs, Samuelsson also presides over Tienda Roosteria, a Mexican-inspired tequeria and behind the bar, Achenbaum has snagged ‘zero waste’ mixologists Iain Griffiths and Kelsey Ramage (aka Trash Tiki) from Dandelyan, the Mondrian’s riverside lounge bar.

The Curtain is also the latest private member’s club (with memberships starting from £1,000) after The Ned and Chess Club, looking to entice London’s discerning yuccies (young creatives) to join its fold. With Shoreditch and Hoxton House nearby, Achenbaum and his team have pulled out all the stops, with a Moroccan-style rooftop pool, Mediterranean restaurant, gym, spa and louche late-night member’s lounge Billy’s Bar.

LP live music space
LP live music space | © Adrian Houston

Best-of-all is the private screening room where member’s can watch classic movies and never-before-seen documentaries in the comfort of leather armchairs and popcorn on tap. There’s also live performance space LP, welcoming local and visiting talent for secret gigs, DJ sets and acoustic performances.

With The Ace, Hoxton Hotel and Nobu Shoreditch (opening soon) travellers to London’s East End already faced a tough decision on where to stay. That decision just became even tougher thanks to The Curtain. The stage is set, curtain’s up, show time.

LIDO restaurant and pool
LIDO restaurant and pool | © Adrian Houston

Rooms at The Curtain start from £210 per night. For bookings and more information about membership visit