Sneakers have successfully made the move from sportswear essential to fashion statement, with shoe fanatics scouring stockists for both rare and classic designs. Some of the most desirable styles are found in London, which is home to a range of footwear stores.
Loved for its clean-cut leather and suede designs, Swedish streetwear brand Axel Arigato puts a smart spin on sneaker style. The Soho store, which opened in 2018, features exposed stone walls, floor-to-ceiling mirrors and few other interior touches, leaving the full focus on the product.
Newcastle-based luxury menswear retailer END. opened its first London store in Soho in 2018. The two-storey space feels bright, modern and well curated, and it features a full wall of sneakers as well as oversize digital screens so customers can experience the full range of brands and collections on offer. Expect contemporary labels with a slight streetwear influence. Acne Studios, Common Projects and Champion set the tone.