One of the hottest events on the global fashion calendar, London Fashion Week
is back for its second show of 2016, and Soho is where the action is. This year may be the most accessible yet, with public events and live streaming of the shows, but as the industry glitterati, fashion bloggers, and generally pretty young things descend on London
, sometimes all we (lesser mortals) can hope for is to indulge in a bit of people-watching. Here are the best spots around Soho to spy some of the most interesting people.
Brewer Street Car Park
After six years at Somerset House, this year saw London Fashion Week move its official base to Soho’s Brewer Street Car Park, in a bid to move closer to bustling retail districts such as Oxford Street. The multi-storey car park is no stranger to the fashion-pack crowd, having hosted a range of top designers shows in its top-floor events space. As the epicenter for this year’s event, the iconic art deco building will be host to some of the hottest shows, events, and showrooms.
Brewer Street Car Park, Brewer Street, London, W1F 0LA, UK
The world-renowned Carnaby Street, famed as the heart and soul of London’s trendsetting fashion scene during the swinging sixties, will be in the spotlight this Fashion Week, hosting a series of events open to the public. Can’t get tickets to the shows? No worries — head over to the iconic street to watch the likes of Burberry and Topshop Unique streamed live on a big screen, or enter the bespoke Carnaby Campervan for complimentary fashion and beauty treatments from The Braid Bar, Colour Riot Nails, Benefit, and The Kaleidoscope Girls. Meanwhile, the Carnaby area will be bursting with special events, including industry talks, workshops, and customisable threads offers bound to draw some interesting fashionistas.
Carnaby Street, Soho, London, UK
Ultra-glam private club Soho House is a year-round stomping ground for the creative crowd from Soho’s well-established cottage industries. You haven’t much hope of getting in unless you’re a well-established player in the creative industries, and even then you need to be nominated by two existing members. Drawing photographers, designers, and other movers and shakers in the fashion industry, and minutes from Brewer Street Car Park, there are definitely worse spots for a bit of people-watching this Fashion Week.
Soho House, 76 Dean St, Soho, London W1D 3SQ, UK
‘Makers House’, 1 Manette Street
Running for a week from the 20th September (the eve of Burberry’s Fashion Week show), the British fashion giant is partnering with The New Craftsmen, filling this Soho space with some of British fashion’s finest artists, designers and craft makers. Using Burberry’s collection as their starting point, watch as the talented crew experiment and create in front of your eyes — with demonstrations of screen printing, embellishment, patch-working, traditional lacquer painting, embroidery, and much more, this is a spot sure to draw the fashion crowds.
1 Manette St, Soho, London W1D, UK
One of Soho’s premiere artistic spaces, this Marshall Street venue is one of the official locations for London Fashion Week. It’s run by The Vinyl Factory, a music and arts enterprise that collaborates with artists and musicians to create groundbreaking audiovisual installations — they also run Brewer Street Car Park, and have recently collaborated with the Hayward Gallery to curate the immersive video art exhibition, The Infinite Mix. A must-visit spot for spying fashion types milling before and after shows.
Vinyl Factory, 18 Marshall St, Soho, London W1F 7BE, UK
Bob Bob Ricard
Cocktail Bar, Restaurant, British, Russian, $$$
Bob Bob Ricard
Located seconds away from Brewer Street Car Park, this iconic restaurant is a popular hangout for the well-heeled crowd at the best of times, and a perfect place in which to spot fashion glitterati during Fashion Week. The luxury art deco restaurant serves Russian and British cuisine in a glamorous, all-booth dining rooms, kitted out with actual ‘push for Champagne’ buttons for when thirst strikes — how fabulous.
Bob Bob Ricard, 1 Upper James St, Soho, London W1F 9DF, UK
London Fashion Week runs from Friday 16 September – Tuesday 20 September 2016. More information can be found here.