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As the name suggests, this lot are truly living in the past (in a good way). They mostly sell second-hand stock, and the old records they push are treated as almost sacred by the devoted employees. You can get lucky outside with boxes of bargain-basement 12-inchers, sometimes selling for mere pennies, but inside is where the real magic happens.
This shoppe, the most famous of east London record institutions, is not just a huge record store but also a great music venue where you can regularly see live sets and album launches from amazing artists from across the globe. The first Rough Trade was opened in Notting Hill in 1976 and, almost immediately, Punk happened. As the music scene morphed and changed over the years, Rough Trade branched out and opened the cavernous branch next to Brick Lane.