There are many a menswear boutique across the capital, some of which any fashion enthusiast will be more than familiar with, and some of which they might never have heard of. Here we list the best of those located in the west of the city to inspire the start of your new-season wardrobe switch-up.
Discover the best menswear boutiques in East London here.
Wander down Marylebone High Street and you’ll stumble across some of fashion’s most iconic names, not least MATCHESFASHION.COM. The lower floor is where you’ll find its menswear collection – a concise edit of the online offering, beautifully merchandised in a way that’s set to inspire. The knowledgeable staff are on hand to help and their impeccable sense of dress is sure to influence your choices. Call in items that they don’t have in stock to try on in-store pre-purchase
MATCHES FASHION, 87 Marylebone High Street, Marylebone, London, +44 020 7487 5400
Another addition to the Marylebone repertoire, Trunk Clothiers is a little more low-key than the likes of MATCHESFASHION.COM and it’s tucked away on Chiltern Street, just a stone’s throw from Chiltern Firehouse so its clientele is likely to include the most influential members of the London style set. It stocks premium menswear and accessory labels such as Valextra and Barbour and it also has a section dedicated to fragrance where you’ll find the latest Comme des Garçons Parfums. Its website is an extension of the brand and it has a dedicated Lifestyle section that includes homewares and grooming products so it really is a one-stop destination for both purchase and inspiration.
Trunk Clothiers, 8 Chiltern St, Marylebone, London, +44 20 7486 2357
Stocking a host of designer labels, from fashion-focused lines to those that prove to be a little more timeless, the Harvey Nichols is the ultimate West London shopping destination for menswear. Make the most of the experience and stop by one of the restaurants or the foodhall for a post-shopping re-fuel.
Harvey Nichols, 109-125 Knightsbridge, Belgravia, London, +44 20 7235 5250
John Simons has been dressing London’s most stylish men for over 60 years, and his store’s position on Chiltern Street in Marylebone is a prestigious yet well-deserved spot. Favouring a personalised level of service and a tangible shopping experience over an online-only store, John Simons himself continues to frequent this space even now as he approaches his eighties. Expect to find own-label designs as well as pieces from the likes of Penfield and Astorflex.
John Simons, 46 Chiltern St, Marylebone, London, +44 20 3490 2729
Loved for its contemporary basics and focus on comfort, quality and style, Theory is the place to go if you’re in need of a capsule wardrobe overhaul. It showcases at Fashion Week, too, so it’s not only understated design that it excels in but trend-focused pieces as well. Make the store on Marylebone High street your go-to for picks that will both maintain their quality and remain relevant throughout the year.
Theory, 1 Marylebone High St, Marylebone, London, +44 20 7985 1188
There’s nothing you can’t find behind the famous Selfridges doors, so head upstairs to the menswear departments (contemporary and designer are split across two floors) with an idea of exactly what it is you’re looking for or you might just feel a little overwhelmed. Labels have their own concessions which are positioned close to those of a similar style and price point and span everything from Whistles to Fendi across all departments.
Selfridges & Co., 400 Oxford St, London
Originating in Manchester and now positioned on eclectic Carnaby Street as well, Oi Polloi is the Scandinavian-inspired boutique embodying understated style and attention to detail. It sees itself as a ‘comprehensive tour of the best men’s clothing and footwear’ and it stocks the likes of Y.M.C. and OrSlow as well as Hypebeast Magazine, each of which captures the target market’s aesthetic – one of contemporary cool with an awareness of current trends…but one that perhaps wouldn’t admit to the latter part of this statement.
Oi Polloi, 1 Marshall St, Carnaby, London, +44 20 7734 2585
A true representation of the way in which French designers ‘do’ timeless style best, agnès b. is the store to head for if you want guaranteed lifetime wear out of your investments, specifically, the collection marked; Les Forevers. The menswear product line places focus on these essentials and additional stories include denim and limited edition Artist T-shirts.
agnès b. 40-41 Marylebone High St, +44 20 7935 5556
Established (primarily denim) label, Levi’s has a sub-brand called Carhartt – a logo and label that most fashion-lovers will know already. The store on Brewer Street in Soho is a showcase of the label’s workwear-inspired apparel and interiors are similarly rugged. Think exposed white-painted bricks, minimalist clothing rails and contradictory wooden furnishings. Casual daywear at it best, make it your go-to for off-duty tees, trucker caps and everyday jeans.
Carhartt, 72-74 Brewer St, Soho, London, +44 20 7287 4445
Loved for its use of luxe fabrications and modern approach to wardrobe staples, Nicole Farhi’s label is one of the more premium brands in our line-up but the price-point is reflective of the quality. Showcasing at Fashion Week and stocked in the likes of Harvey Nichols and Selfridges, its beautifully-made knitwear and suiting will make for a luxe addition to your AW17 wardrobe.
Nicol Farhi, 25 Conduit St, Mayfair, London, +44 20 7499 8368
A mix of impeccable tailoring and witty colour-block accents combine to create Paul Smith’s iconic collections, and where better to experience the brand that has made its paint-splattered mark on fashion’s landscape that at its London flagship store in Covent Garden? As much a celebration of artwork as it is a shopping experience, it’s well worth a visit even if a new suit isn’t on the agenda.
Paul Smith, 40-44 Floral St, London, +44 20 7379 7133
Content Store founders Pan Philippou and Steve Davies established their names in fashion by heading up the likes of Diesel and Ben Sherman, which lead them to launch their own enterprise in 2013. Based on Conduit Street and full of contemporary picks from labels such as Nike and Gitman Vintage as well as a host of lifestyle products, you’d be able to re-vamp your entire wardrobe without so much as stepping foot in another store should you wish.
Content Store London, 28 Lamb’s Conduit St, London, +44 20 3411 5703
Connock & Lockie
Bespoke tailor, Connock & Lockie, are a long-standing addition to the suiting market, established since 1902 and now based on Lamb’s Conduit Street in Soho. It offers womenswear suits and tailoring as well as men’s and a personalised level of service that only adds to its credibility.
Connock & Lockie, 33 Lamb’s Conduit St, London, +44 20 7831 2479
Fusing the kind of quality and craftsmanship usually saved for the most premium of tailoring designers with a relaxed aesthetic, Oliver Spencer is the modern day answer to formal dress. Around 40% of the collection is made in England and the rest across Europe and each item boasts some of the best fabrications that the designer could find. Think premium cotton and linen cut to grandad collar shirt silhouettes and languid single-breasted blazer designs.
Oliver Spencer, 81 Berwick St, Soho, London, +44 20 7287 1310
Stocked by the likes of Oi Polloi (previously listed in this article), UK-based brand, Universal Works creates contemporary menswear items that showcase an understanding of design heritage but also address the needs of the modern day man and the desire to look good. The store is a continuation of the brand and the website, too, sets the tone for the label.
Universal Works, 37 Lamb’s Conduit St, London, +44 20 3632 2115
Gieves & Hawkes
Located at perhaps the most iconic address on London’s shopping landscape; 1 Savile Row, Gieves & Hawkes is a prestigious menswear label that has been loved for its impeccable tailoring. The flagship store offers everything from bespoke made-to-measure designs to relaxed ready-to-wear pieces and it even hosts father and son events if you’re looking for a service that’s just that little bit more personal. The label’s design heritage is in military uniform but the modern-day creations nod to this aesthetic in a subtle manner.
Gieves and Hawkes, 1 Savile Row, Mayfair, London, +44 20 7432 6403