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The Best Jewellery Shops in London

Picture of Georgina Wilson-Powell
Updated: 11 April 2017
London’s not short of places to pimp up your jewellery collection. No matter whether you prefer classic or shiny, contemporary and minimal or colourful and fun, there are amazing jewellery designers to suit every taste and budget. Here are some of our favourites.

De Beers

One of the most famous jewellers in the world, you can find De Beers not only in Harrods but also in their flagship store on Old Bond Street. Linked with the history of diamond engagement rings, De Beers consistently have some of the best diamonds in the business and this is where the A-listers head to load up on bling. It has whole collections inspired by London or you can order bespoke and vintage.

Daniel Prince

If you’re after something classic and classy, you can’t really go wrong at Daniel Prince. All his luxury gems and jewels are handcrafted and cut in London and he specialises in engagement rings, coloured diamonds and bespoke work.

Tatty Devine

Moving as far away from diamonds as you can get, Tatty Devine has become famous for her use of brightly coloured plastic jewellery that utilises everything from guitar picks to Lego to make fun earrings, necklaces and bracelets. It’s retro upcycling embodied. There are multiple collections throughout the year.

Maya Magal

New London designer Maya Magal has cornered the market in affordable luxury, millennial-style rings and earrings. Minimal and Scandi influenced, her designs are worn by Alexa Chung and Rita Ora and she captures the perfect jewellery for a modern 21st-century Londoner.

Jessica de Lotz

With a studio in Kentish Town, Jessica De Lotz is where those in the know go to pick up trinkets, cufflinks and special keepsakes with a modern approach, often mixing metals into whimsical pieces. Her wax seal letter necklaces are some of the most recognisable examples of her work.

Alex Monroe

A couple of years ago you couldn’t move for Alex Monroe bee pendants; this jeweller is inspired by all things nature, especially butterflies, and uses silver and gold and semi precious stones to bring these creatures, as well as beetles, moths, ants and more, to life. There’s also a Beauty and the Beast collection out at the moment.

Graff Diamonds

Graff make some of the most fabulous and outrageous jewellery pieces in the world — think hundreds of thousands of pounds worth of precious stones and diamonds, designed into gloriously OTT chokers and pendant earrings. This is one of a kind statement bling for when you’ve got millions to spare. Still, the rest of us can dream right?