Bloomsbury is a hive of musky bookshops, prestigious universities and distinguished, centuries-old buildings, and the cultured character of this leafy neighbourhood oozes out of its many excellent hotels. Culture Trip has rounded up the top places to stay in London’s literary and intellectual capital.
You might recognise this neighbourhood’s name from Bloomsbury Publishing, the only company to have given JK Rowling’s Harry Potter the time of day; or the Bloomsbury Set, a crew of influential 20th-century British intellectuals. Or you might have spotted the name in the biographies of Charles Dickens, Charles Darwin, Vladimir Lenin, Mahatma Gandhi, Bob Marley or Ricky Gervais, who all lived here. Bloomsbury also boasts some excellent hotels in its assortment of genteel Victorian, Edwardian and Georgian properties – this is Culture Trip’s pick of the bunch.
Life-size statues of four British queens welcome guests to this five-star hotel arguably fit for the Queen herself. Built as the Hotel Russell in 1898, this grand old dame feels like a palace from the moment you step into the marble-walled and mosaic-floored lobby. Occupying an entire block overlooking Russell Square, local designers have put their stamp on the chic contemporary interiors of its 334 rooms. Think earthy tones, four-poster beds and sleek suede touches complemented by a scattering of greenery and vibrant botanical cushions. When you’re done admiring your room, channel your inner royal with afternoon tea at Palm Court next to the ivy-laden trellis.
One of interior designer Kit Kemp’s ever-growing collection of Firmdale Hotels, Charlotte Street draws its inspiration from the Bloomsbury Set – a group of intellectuals including Virginia Woolf, EM Forster and John Maynard Keynes who called this neighbourhood home in the 20th century. That means artworks by Woolf’s sister Vanessa Bell hanging on the walls, cuddly armchairs in the drawing room and library, a 67-seat cinema screening nightly films plus all the elegant boutique furnishings you’d expect from a designer with Kemp’s reputation throughout the 52 rooms and suites. Expect prices to match.
If there’s a more Instagrammable hotel in London, please tag us. This red-brick townhouse sitting on Newman Street between Goodge Street and Tottenham Court Road offers little clue to the urban oasis hiding behind its doors, with three storeys of jasmine and passion flowers trickling down upon the wooden shack-style Jurema Bar and the adjoining glasshouse apothecary. Everything about the Mandrake is excessive – priceless Salvador Dalí paintings, ethnobotanical cocktails in the Waeska Bar, plus rainforest showers and hot tubs under retractable roofs in the 34 lavish rooms, suites and penthouse.
Rooms at the California are decidedly reasonable by London standards. But unlike many of the capital’s dingy cut-price stays, this budget hotel has all the style of an expensive boutique. The 60 spacious rooms feature bespoke floating beds, vibrant wallpaper and hardwood floors, while the speakeasy Megaro Bar and the steampunk-inspired Minimix wouldn’t look out of place at a hotel with triple the price tag. The location on the doorstep of King’s Cross railway station is another big plus.
Bordered by Russell Square, Bloomsbury Square Garden and a serene private eden, it’s not hard to spot the inspiration behind the name of this hotel. A quaint Georgian townhouse that counts the British Museum among its neighbours, this four-star property blends in nicely with its oh-so-British surroundings. The 100 rooms are uniquely thematic – furnished with a regal mix of mirrored cabinets, pinstripe wallpaper, elaborate headboards and copper baths. Throughout the year, the hotel caters to the seasons with fitting pop-ups: get toasty with tartan blankets and mulled wine at the quaintly vintage ski lodge, or transport yourself to the Caribbean with a coconut cocktail at the summer beach bar.
This red-brick building was constructed in 1928 before being hauled into the new millennium by acclaimed Swedish architect Martin Brudnizki, but the Bloomsbury lost none of its jazz-era charm in the upgrade. We’re talking bold patterned wallpapers, ostentatious chandeliers and Art Deco touches sprinkled throughout the 153 rooms. Only steps from the British Museum on one side and Tottenham Court Road station on the other, the Bloomsbury’s over-the-top Coral Room – a marble bar straight out of the Roaring ’20s – shimmers from breakfast at dawn until cocktails at dusk.
Sitting on bustling Gower Street just north of the British Museum, the Academy stitches together five Georgian Grade II-listed townhouses dating back to 1776 into one of London’s most sophisticated boutique hotels. It has been renovated by YTL Hotels to become a member of the prestigious Small Luxury Hotels of the World collection, and New York studio Champalimaud Design has peppered the property with nods to the Bloomsbury Set, especially the Woolf and Forster novels found in the cosy library.
Another masterpiece of the ornate thé au lait (“tea with milk”) terracotta architecture that’s so common around these parts of London, this Radisson puts a very contemporary twist on a stately old structure. While the rooms themselves are conservative, modern design infuses the common areas, from the eye-catching installation of pages from Virginia Woolf’s Mrs Dalloway in the lobby to the striking red and black motif running through the Steak & Lobster restaurant. Sandwiched between the British Museum and the West End theatre district, the hotel also offers reasonable rates for the area.
My Bloomsbury keeps things contemporary with chequerboard tables, tea-green sofas and lots of natural materials. The 86 rooms are neutral and stripped down, but offer thoughtful touches such as a writing desk, Penguin books and eco-friendly Pure Lakes toiletries. If you’re looking for something special, go for the sprawling loft penthouse – complete with a kitchenette for budding cooks, a shared suntrap terrace, book-laden shelves and a brown leather sofa that practically invites you to get lost in a story or two. When you get peckish pay a visit to Gail’s Kitchen for coffee and cake.
