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Topshop Unique SS17
Topshop Unique SS17
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SS17 Trend Takeaways To Wear Now: Think Pink

Picture of India Doyle
Updated: 12 April 2017
Pink was once considered kitsch and garish, yet these suitably un-chic qualities have proved favourable in Spring / Summer 2017. Working as a clear break from the minimalist palette once coveted by normcore fans, and providing aplayful and modern alternative to more muted70s references, pink is the hue du jour this fashion month.

Pink proved to be a unifying trend throughout fashion weeks  — from Copenhagen and Kiev through to Sao Paulo and New York — and diverse collections. At NYFW SS17, Marc Jacobs injected lashings of pastel pink hues into his post-punk dystopia, dying dreadlocks vibrant shades of the colour, as well as walking models adorned with cascading rose ruffles, fuchsia velvet trench coats and high waisted satin shorts. At Stockholm fashion week, Stand walked matching petal pink jacket and trouser combinations, the kind of off-duty look you’d want to wear on weekends.

MARC JACOBS SS17 RUNWAY SHOW. Photo courtesy of Lesley Admana/ BFA.com

MARC JACOBS SS17 RUNWAY SHOW. Photo courtesy of Lesley Admana/ BFA.com

At London Fashion Week, Ashley Williams washed pale shades over jersey jumpers and cropped jackets, the spectrum of pink feeding into the show’s theme: a love letter to Joaquin Phoenix. The pink-haired Louis Vuitton model Fernanda Ly  modelled, lending the coveted colour star status. Turkish designer Bora Aksu payed homage to his Mediterranean roots this season, walking powder pink lace dresses, delicately rendered in frills, with ruffled gloves in satin finishing the effect. Elsewhere in the collection, neon pink chiffon capes with orange trim flowed freely, while simple dresses were imbued with life thanks to pinky peach lace and appliqué detail. Pink met urban living at Preen, where Thorton Bregazzi in particular played with ideas of ephemerality, juxtaposing fleeting beauty with the savviness of cosmopolitan women. Molly Goddard also employed the colour’s uber-feminine inferences, and so to great effect.

Bora Aksu SS17

Bora Aksu SS17

This was the first show of Burberry’s new era, in which they merged mens and womenswear, and launched the see-now, buy-now trend. Male models in rose pink velvet jackets and unisex jumpers with fluted sleeves embraced fluid gender roles; the show was inspired by Virginia Woolf’s Orlando. At Topshop Unique, richer pinks performed an 80s-style power dressing, with soft shoulder dusters paired with super short dresses.

Topshop Unique SS17

Topshop Unique SS17

At Kiev fashion week, designer Anouki layered satin shades of pink, fringing the hems of pastel  trouser with white, matching barely there tinted off-the-shoulder tops with vibrant skirts with appliqué detail, and flouncing floor length dresses printed with pink polka dots. Over in Copenhagen, it was Ganni’s statement rompers with matching frilled bags in creamy pinks that caused a stir, proving the versatility of the pink spectrum.

Paired down, dressed up, worn as a finishing flair or as the only finish, if you’re looking to be on trend this season, you must think pink.


The Culture Trip Style Story: Think Pink


 

In the first of our style stories, The Culture Trip took to the streets of north London to exult in the power of pink, off the catwalk.

Slide it on, pink Nikes SS17

Slide it on, pink Nikes SS17 © Remy Millar

In the neighbourhood © Remy Millar

In the neighbourhood © Remy Millar

 

Pink Floral SS17

Pink Floral SS17 © Remy Millar

 

Pink brunch SS17 © Remy Millar

Pink brunch SS17 © Remy Millar

Pink SS17 © Remy Millar

Pink SS17 © Remy Millar

Pink slip, SS17 © Remy Millar

Pink slip, SS17 © Remy Millar