Instagram-ready stunt foods aren’t usually our thing. But the latest offering from Tang, a Singaporean noodle bar in London’s Fitzrovia neighborhood, made us look twice.
They’ve just launched the “Pablo Esco-bun,” a beef- or chicken- or tofu-filled bun printed with Colombian drug lord Pablo Escobar’s likeness. To up the ante, each order, they say, comes with free coke.
That’s coke as in fizzy drinks; they’re using the term in the deep-American-South sense, where it’s a synonym for soda. Specifically, you get a Karma Cola, an organic and fair-trade soda that gives part of its proceeds to cola nut farmers in Sierra Leone.
The whole thing is in celebration of the launch of the film American Made, starring Tom Cruise as a pilot who doubles as a CIA agent and a drug runner in Latin America in the 1980s. The buns launched today and will be available until August 25, the date of the film’s the UK release.
In related name-pun news: the tiki-leaning Pablo Discobar is Reykjavik’s hottest new cocktail bar. No word on the coke (solid or liquid) situation there.