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Tom Dixon | © Image via @tomdixon Instagram
Tom Dixon | © Image via @tomdixon Instagram |
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New Shops In London To Get Excited About This Year

Picture of Sarah Leigh Bannerman
Fashion Editor
Updated: 6 January 2018
2017 saw some much-coveted additions to London’s fashion landscape, from luxury labels to more affordable alternatives such as denim go-to Weekday, Scandinavian lifestyle store Arket and Oxford Street’s newest addition, Reserved. But this year’s plans promise to raise even more excitement. We list not just the stores but the shopping developments set to open in 2018.

Discover the best womenswear boutiques in west London here.

The Shop At Bluebird, Covent Garden

West London’s most iconic designer label boutique, The Shop At Bluebird, is on the move and it’s got its sights set on Covent Garden as the destination of choice for its new 15,000-square-foot flagship store. Planning to stock both menswear and womenswear and designed with an upstairs restaurant much like its King’s Road counterpart, we’re expecting it to be the new style set destination of choice upon launch, both for shopping and eating.

The Shop at Bluebird, Carriage Hall, Floral Street, WC2E 9DP

Wishlists at the ready. #TheShopAtBluebird #Sale

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Free People, The King’s Road

London fashion lovers rejoice, for it’s finally happening – a Free People store is permanently moving to the King’s Road. Currently positioned next door to its sister label’s impressive lifestyle and shopping space, Anthropologie, the modest pop-up is just a placeholder for what’s to come. There’s no word on exact dates yet, so if it’s the current collection you’re after, then don’t wait for the new store – the pop-up’s residency has been extended indefinitely and whilst it only stocks a select number of products, it’s a strong representation of the label’s design aesthetic and ethos.

Location TBC

Say 🧀 #linkinbio

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Coal Drops Yard, King’s Cross

Forget one-off stores – there’s an entire new shopping complex planned for King’s Cross in 2018 that’s set to house some of the world’s most design-focused brands in reflection of its location just by the infamous school of design, Central St. Martins. Coal Drops Yard will open in October and will boast 65 new shops including &Other Stories, Tom Dixon and Jigsaw as well as cafés, bars and restaurants all in one curated space. Better than Westfield? It’s threatening to be, certainly for those less interested in commerciality and more focused on aesthetic and inspiration when hitting the shops.

Coal Drops Yard, Stable Street, London, N1C 4AB

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Tom Dixon, Coal Drops Yard

Seemingly 2018 is the year of the new flagship for many a luxury London label, and Tom Dixon’s is an expansion that we’re particularly excited about. Destined for the aforementioned Coal Drops Yard in King’s Cross and promising to be none other than an interior haven for all things minimalist, it’s the first stop we’ll be making in this design-focused shopping destination once it opens.

Coal Drops Yard, Stable Street, London, N1C 4AB

Burberry, Sloane Street

Currently, British luxury retailer Burberry houses its men’s and women’s collections in two separate stores in west London, but 2018 promises a new collaborative space on the corner of Brompton Road and Sloane Street. Set across 15,000 square feet and four floors with the promise of being just as much of a technological showcase as its sister store on Regent Street, it’s likely to attract not just those in the market for a designer purchase but tourists and brand enthusiasts as well. No dates have been announced as yet, but we’re sure it’ll be worth the wait.

Burberry, No 1, Sloane Street, London, SW1X 9LA

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Selfridges Accessories Hall

Opened at the tail-end of last year, the newly developed accessories hall in Selfridges is one that you can visit right away if these promised openings are proving to be too much of a temptation. An expansion on the store’s existing ground-floor mecca boasting the most premium of labels, this brightly lit, clean-cut location is as much a museum of all-things desirable as it is a shopping space. Events surrounding its launch included Dior’s live painter and an industry breakfast to announce its collaboration with global artists as well as a live pianist and drinks from the conveniently positioned champagne bar in the evening.

Selfridges London, 400 Oxford Street, Marylebone, London W1A 1AB

Mulberry, Regent Street

If there’s one thing that Regent Street has been missing it’s a Mulberry, but that’s all set to change in 2018 as it takes over the old Austin Reed store towards Picadilly Circus. Expect the full accessories collection including its iconic leather handbags for women and wallets for men.

Mulberry, 100 Regent Street, W1B 5SR


If you were one of the lucky ones who got to Sezane’s pop-up store at the very end of 2017, then you may be disappointed to hear that you’ll have to go a lot farther afield now in order to visit a similar shopping space. With boutiques in Paris and New York and more opening in 2018, we’re hoping London’s on the list after this water-testing exercise but whilst it seems probable, there are no set plans in place just yet. We’re keeping our fingers crossed that the label influencing much of the highstreets Parisian influence (frill-collar shirting, straight-cut, true-blue denim and longline outerwear) is making plans to cross the pond permanently as we speak.

Locations TBC

Boxpark Wembly

The concept behind Boxpark is that it houses pop-ups – both street food and fashion – and it’s the byword for contemporary-cool in its current Shoreditch and Croydon locations, so when it moves to its next hotspot in Wembley, it’s set to change the perception of the area. Instead of being comprised of shipping containers, however, it will be built from good old fashioned bricks and mortar, a gesture that shows true confidence in its potential. Stay tuned for more information on its opening.

Boxpark, Olympic Way, Wembley Park, HA9 0EG

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Maje, Regent Street

If you’ve wandered down Regent Street of late you may well have noticed the millennial pink Maje store that’s teasing shoppers for the permanent fixture planned for later this year. Designed with quotes printed on the walls from a poetry collaboration that the brand has recently championed, it’s a presentation of the label’s personality as well as its current collection, which only amps up our anticipation levels for what they’ve got planned later in the year. It will be the 10th Maje store in the UK and it comes accompanied with its sister brand Sandro also scheduled to join the prestigious London shopping street.

Maje, 74-76 Regent Street, London, W1B 5RL