Offering a covetable selection of staples in neutral hues (with teals and burnt oranges too) the designer brings modest dressing to the fore. It’s a collection for everyone, and sensitive to what a global offer looks like in the contemporary marketplace. Highlights include structured, cross-detail tops, shift dresses in buttercup yellow and loose-fit polos.
Hana Tajima rose to fame with her blog stylecovered.com (which has now changed to hanatajima.com). The ongoing collaboration with Uniqlo came as a result of the initial success of her first line with the brand, which launched in Malaysia only. While enjoying success with her own line, MAYSAA, Hana Tajima has continued to work with Uniqlo too – and this second global collection takes the relationship to exciting new levels.
‘At its heart there needs to be a real understanding of the women who will be wearing these designs. I think that starts with breaking down boundaries and allowing clothing to be something that can connect us,’ she noted in an earlier interview.
The new collection comes as modest fashion in the UK has rapidly grown within the fashion industry, with style slowly reflecting the rich and varied needs of the the country’s residents.