Commissioned by Artangel, artist and filmmaker Miranda July has created a temporary art project that resonates with Harry Gordon Selfridge’s famous proclamation in 1909 that his store was an open house, where ‘everyone is welcome’.
Always an artist who encourages people to get involved, whether it’s through interactive sculptures or performances, Miranda July said of the project: ‘For many years I’ve wanted to make a store as artwork; utilising the inherently participatory conventions of commerce. When I first came to London, in my twenties, I was giddily amazed by the sheer number of charity shops, but it’s only in creating this store with Artangel that I understand what a radically unique economic model they are. The nuances of this come from my faith-based charity shop partners and from the site; Selfridges.’
The artist and filmmaker has chosen four religious charities – Islamic Relief, Jewish charity Norwood, London Buddhist Centre and Spitalfields Crypt Trust – to jointly staff the shop, with all proceeds being shared equally among the charities and each then donating 2.5% of their share to additional charities. It’s the art project that just keep on giving.
As you might expect, the stock will be the same as those you would find in secondhand shops on your high street, from used clothes and books to kitchenware and bric-a-brac.
‘Artists continually lead Artangel into uncharted territory so we are delighted to be collaborating with Miranda July in joining forces with four faith-based charities on the third floor of Selfridges,’ said Michael Morris and James Lingwood, Co-Directors of Artangel. ‘Our shop within a shop, like London itself, is proudly open to the world.’
Miranda July’s Interfaith Charity Shop is on the 3rd Floor of Selfridges, 400 Oxford Street, London W1A 1AB until October 22, 2017.
Opening hours: Monday-Saturday 9.30am-9pm; Sunday 11.30am-6pm*.
*11.30am-noon browsing time only.
What more art news? See this Brutalist building in London before it’s demolished.