The menswear landscape has undergone a transformation of late, forgoing traditional silhouettes in favour of bold, innovative and exciting design that matches, and at times surpasses, the womenswear scene. Read Culture Trip’s guide to the most exciting menswear designers to know about in 2018.
The first menswear designer to be awarded the prestigious Newgen prize, London-based Kiko Kostadinov is Creative Director at Mackintosh as well as running his own line. Favoured by Dover Street Market, his designs are succinct and futuristic – a perfect hybrid for the modern male.
A natural entertainer, Liam Hodges made memorable catwalk appearances last year with a oversized teddy bear at the end of his show. Blending streetwear and a punk aesthetic, Hodges offers an attitude that is both romantic and gritty. Already an exciting name within London, we’re certain 2018 will see Hodges growing his audience into new territories and audiences.
With a mastery of artisanal techniques, Fashion East graduate Edward Crutchley’s designs are grounded in tradition and craft. His nuanced and thoughtful approach to materials and textiles sees traditional silhouettes reimagined with exciting and new twists.
Winner of British menswear designer of the year at the Fashion Awards 2017, Craig Green is enjoying that twilight moment in his career when he shifts from adored outsider to bastion of the creative mainstream. Green’s spectacular concepts have, over the last five years, reshaped the landscape of menswear. Expect 2018 to be a year that sees Green expand his business further as he takes a leading place within the menswear landscape.
Nigerian-based brand Orange Culture is breaking onto the international scene thanks to designer Adebayo Oke-Lawal’s slick tailoring and striking use of colour. The label mixes avant-garde knits and bright colours, drawing on a mix of streetwear and traditional Nigerian silhouettes to create a unique aesthetic. You can read our interview with Orange Culture here.
2017 was a year that saw Glaswegian Charles Jeffrey’s bold, brash and rebellious designs make a major impact on the London menswear scene. His shows marry performance and design, offering a hybrid of styles and energy which bring his LOVERBOY nightclub ethos to the catwalk. With a successful exhibition at London’s NOW gallery in Greenwich under his belt, expect Jeffrey to cultivate further hype and continue to inject artistry into London Fashion Week Men’s. Read our interview with Charles Jeffrey here.
With super-exclusive shows and minimal interview access, the hype around Grace Wales Bonner is greater than ever. Justifiably so, Wales Bonner’s romantic, ethereal and exquisitely beautiful designs explore ideas of black male sexuality and identity. The Central Saint Martins graduate was awarded the 2016 LVMH Prize for Young Fashion Designers – €300,000 worth of funding, as well as mentoring, to expand her business. 2017 saw a refinement of Wales Bonner’s offering as she transitioned into a more mainstream stage. Expectations are, as always, high for what she’ll deliver in 2018.
London-based streetwear brand Blood Brother draw inspiration from across the UK to create their designs. Their combination of bold, graphic prints and modern sports tailoring makes for a heady concoction while their slick branding and thoughtful vision imbues playful themes with integrity and focus. Read our interview with the duo behind the brand here.
Having met while studying fashion at the University of West England, Matthew Dainty and Ben Cottrell joined forces to create a label inspired by their environment – a mix of the urban and natural worlds. Recent winners of the International Woolmark Prize 2016/2017 in the British Isles, Dainty and Cottrell’s intricate outstanding of materials and their technical skill will see exciting collections rendered in the new year.