What is the most unusual request you’ve had?
We’ve made all sorts of weird and wonderful flavours from a tamarind margarita to a curried martini with cumin and tangerine sugar coating. So, I’m usually the one suggesting the unusual requests rather than the other way around.
What advice would you give to someone who was trying to break into the alcohol/confectionery business?
Don’t play it safe, the alcohol and confectionery industries are both massive, so it takes a lot to stand out. Our USP (unique selling point) has been the backbone of our business.
What’s next for you?
So we’ve just launched a pop-up in Carnaby Street (Eat Your Drink) where we are trialling a few new products that may be making more appearances in future, but what will always be next is pushing the boundaries of alcohol innovation.
If you opened up a fortune cookie, what would it say?
It would probably say something like ‘stop eating cookies and get back to work.’
If you could only bring three things to a deserted island, what would they be?
An endless glass of Sazerac, Netflix and pizza.
How would you describe Smith & Sinclair’s collection?
Eclectic — in our range, we try to touch as many types of cocktails as possible, so there’s something for everyone.
Cocktails or Spirits? If I’m out to have fun, cocktails, but if I’m winding down, spirits usually on the rocks.
Gingerbread or Chocolate Chip Cookie? Chocolate chip! (With a cup of earl grey).
Hawaii or Shanghai? Haven’t been to either but Hawaii sounds like my bag.
Charlie and the Chocolate Factory or The Lion King? I do love Rafiki, but because of my line of work, I’ll have to go with Charlie and the Chocolate Factory.
Cats or Dogs? DOGS! Never cats. I’m that creepy guy that pets people’s dogs when they’re not looking.
Dumbledore or Voldemort? I think Voldemort gets too much of a hard ride; I’m on his side.