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Meet The Master Of Edible Alcohol, Emile Sinclair

Meet The Master Of Edible Alcohol, Emile Sinclair

Picture of Ellie Griffiths
Updated: 30 November 2016
Combine two things everyone loves — alcohol and confectionary. Smith & Sinclair are pushing boundaries with their unique alcoholic confectionery, from alcoholic pastilles to alcoholic dib dabs, and even the Gin and Tonic experience. They are absolutely remarkable! The Culture Trip caught up with the confectionary mastermind behind all of this, Emile Sinclair — that’s the Sinclair in Smith & Sinclair — to find out more.

Emile Sinclair | Courtesy of Smith & Sinclair

Emile Sinclair | Courtesy of Smith & Sinclair

What is the most unusual request you’ve had?

We’ve made all sorts of weird and wonderful flavours from a tamarind margarita to a curried martini with cumin and tangerine sugar coating. So, I’m usually the one suggesting the unusual requests rather than the other way around.

 

What advice would you give to someone who was trying to break into the alcohol/confectionery business?

Don’t play it safe, the alcohol and confectionery industries are both massive, so it takes a lot to stand out. Our USP (unique selling point) has been the backbone of our business.

 

What’s next for you?

So we’ve just launched a pop-up in Carnaby Street (Eat Your Drink) where we are trialling a few new products that may be making more appearances in future, but what will always be next is pushing the boundaries of alcohol innovation.

Alcoholic dib-dabs and cotton candy by Smith & Sinclair | Courtesy of Ellie Griffiths

Alcoholic dib-dabs and cotton candy by Smith & Sinclair | Courtesy of Ellie Griffiths

If you opened up a fortune cookie, what would it say?

It would probably say something like ‘stop eating cookies and get back to work.’

 

If you could only bring three things to a deserted island, what would they be?

An endless glass of Sazerac, Netflix and pizza.

 

How would you describe Smith & Sinclair’s collection?

Eclectic — in our range, we try to touch as many types of cocktails as possible, so there’s something for everyone.

Alcoholic Pastilles in the making by Emile Sinclair | Courtesy of Smith & Sinclair

Alcoholic Pastilles in the making by Emile Sinclair | Courtesy of Smith & Sinclair

Cocktails or Spirits? If I’m out to have fun, cocktails, but if I’m winding down, spirits usually on the rocks.

Gingerbread or Chocolate Chip Cookie? Chocolate chip! (With a cup of earl grey).

Hawaii or Shanghai? Haven’t been to either but Hawaii sounds like my bag.

Charlie and the Chocolate Factory or The Lion KingI do love Rafiki, but because of my line of work, I’ll have to go with Charlie and the Chocolate Factory.

Cats or Dogs? DOGS! Never cats. I’m that creepy guy that pets people’s dogs when they’re not looking.

Dumbledore or Voldemort? I think Voldemort gets too much of a hard ride; I’m on his side.