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Fashion East, Matty Bovan AW17, Backstage | © British Fashion Council, Phill Trengove
Fashion East, Matty Bovan AW17, Backstage | © British Fashion Council, Phill Trengove
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Matty Bovan Announces Collaboration With Barbie

Picture of India Doyle
Updated: 9 March 2017
The Fashion East star has announced a collaboration with Mattel’s most iconic brand and everyone’s excited about it.

Coming up though the Fashion East ranks alongside the likes of Charles Jeffrey, Matty Bovan blends knitwear, grunge and an eclectic colour palette to mischievous effect.

Hot from the AW17 catwalk, Bovan has today announced a new collaboration with Barbie. The collection will launch around the doll’s 58th birthday and will include T-shirts, stickers and badges. A series of Barbies dressed in Bovan’s SS17 collection will also be on sale.

“Barbie for me, as a child growing up, allowed me to explore my creativity from a very young age”, Bovan told Vogue. Indeed, for many designers Barbie is the original muse; in spite of her outdated notions of beauty, there’s something irresistible about the combination of nostalgia, play and invention that the doll inspires.

The collection will be launched exclusively at Selfridges in March as part of the The Fashion East Store in the Designer Studios.