Christmas is definitely the most magical time of the year, and with the capital covered in lights
and Christmas trees
there’s no better place to take a stroll than down some of London’s glittering streets. Window displays have become scenes full of innovative design which serve to fascinate and intrigue shoppers. If you feel warm and excited at the sight of a dazzling and dynamic display, check out London’s most impressive windows this Christmas.
Austin Reed is famous for its dapper, well-tailored suits for businessmen and women. The chic brand decided to eschew their serious demeanour this year and provide a comic display for passers-by. The entertaining scenes present businessmen having fun on on snowboards, wearing ski goggles and holding bags full of presents. This is definitely a sight to see, and without a doubt leaves you wanting to head to the snowy slopes this Christmas.
Austin Reed Regent Street, 103-113 Regent Street, London, +44 (0) 207 734 6789
Window display at Harvey Nichols | Courtesy of Andrea Fiorini
Harvey Nichols is seen playing with bright metallic colours, dazzling glitters and striking shapes. With little attention on the brand’s products, the experience of this display is focused on discovering how the visual artists have created human faces with the creative use of gift boxes and baubles. In every window there is a difference face, and also a different haircut! If you want to be dazzled this winter, take a wander past Harvey Nichols for an experience more akin to browsing museum art.
Harvey Nichols Knightsbridge, 109-125 Knightsbridge, London, +44 (0) 207 235 5000
Liberty’s window display | Courtesy of Andrea Fiorini
Liberty’s project takes place inside a vintage dolls house, with mannequins wearing old fashioned clothes. Pink Christmas trees decorated with purple and white sparkling balls are surrounded by numerous vintage objects such as teapots, cups and mirrors. Golden glitters and a pink background create a surreal atmosphere that really has to be seen.
Liberty, Regent Street, London, +44 (0) 207 734 1234
Window display for John Lewis | Courtesy of Andrea Fiorini
Coloured balloons and Christmas boxes, flying in a clear night sky with plenty of stars, delight the windows of John Lewis. A huge moon in the background is the final touch to the atmospheric scene. The iconic store delves into our wishes with this simple idea, allowing us to believe that our deepest desires reside simply inside a floating box.
John Lewis, 300 Oxford Street, London, +44 (0) 207 629 7711
Window display for Pull and Bear | Courtesy of Andrea Fiorini
Pull and Bear
Pull and Bear has recreated the famous Pac-Man video game, with a Christmas twist, this year. The electronic monster is seen to be eating fake Christmas trees, hanging snowflakes and pixelated Santa hats whilst mannequins rotate at the front of the display. Pull and Bear celebrates Christmas with an 80’s theme, going for pixels instead of glitters and drawing attention to their winter clothes.
Pull and Bear, 315 Oxford St, London, +44 (0) 207 529 7670
Window display at Selfridges | Courtesy of Andrea Fiorini
“Journey to the Stars” is a mystical theme inspired by the Christmas star. Far away from a typical Christmas window display, Selfridges take us on a journey into all 12 zodiacs. Each sign has their own window, filling all 12 with this fantastic dream world made of warm colours mixed into the deep darkness of the universe. The Selfridges brand is well incorporated into each scene, without disturbing the magic.
Selfridges, 400 Oxford Street, London, +44 (0) 800 123 400