The Design Museum in London presents Ferrari: Under the Skin, an historic exhibition that delves into the fascinating history of the Prancing Horse. The show, created in collaboration with Ferrari themselves, showcases Ferrari’s seven decades of design, from its first launch in 1947, right up to today’s production. The exhibition will open on 15th November 2017 and run to 15th April 2018.
Andrew Nahum, curator of Ferrari: Under the Skin, said: “Ferrari’s story has been one of the great adventures of the industrial age. It also represents an absorbing case study in design and development. Ferrari uses the subtle and often unseen techniques of automobile design but with the utmost care and precision, and the exhibition provides an insight into the history and practice of the whole private world of automotive design.”
The exhibition focuses heavily, understandably, on Enzo Ferrari’s beginnings, with his personal designs, sketches and hand-sculpted wood and clay models that would form the basis of the world’s most loved car brand. Ferrari was born in 1898 and grew up in relatively humble beginnings. The racing driver-turned-designer would go on to forge a dynasty that has become synonymous with the marriage of performance and elegance.
The son of a manufacturer in Modena, he became a racing driver in 1919, racing for Alfa Romeo. Ferrari’s first car included a new, complex 12-cylinder engine designed entirely with performance in mind – something far removed from what post-war Italy had become accustomed to. Ferrari began to win races soon after and with its success attracted a host of famous fans, as well as wealthy patrons. Its reputation was born and hasn’t wavered since.