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London Hotels For Every Type Of Traveller
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London Hotels For Every Type Of Traveller

Picture of Anouszka Tate
Updated: 9 February 2017
A boutique hotel has the luxury of a grand chain hotel, but the intimacy of a small B&B. They are, in many ways, the best of both worlds: their size means each guest is valued individually, while their sumptuous atmosphere satisfies even the most discerning of travelers. If you know where to look – past the chaos of ten story hotels and the sea of city-dwellers – London has numerous little sweet escapes.
The Ham Yard Hotel | © Simon Brown Photography
The Ham Yard Hotel | © Simon Brown Photography

Despite having only just celebrated its first birthday, Ham Yard Hotel is already one of London’s most talked about boutique hotels. Designed to be an all-encompassing village in itself, the hotel in the heart of Soho boasts its own shopping centre, theater, bowling alley, dance floor, library, gym, and even a hypoxic chamber for altitude training. With so many activities surrounding the central tree-filled courtyard, the Ham Yard is fantastic for those who don’t like to stay still during their time off!

1 Ham Yard, London W1D 7DT, 020 3642 2000

The Bingham| © The Bingham
The Bingham | © The Bingham
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The Bingham: For Countryside Lovers

The Bingham is a breath of fresh air in an otherwise smoky city. Situated on the banks of the River Thames in Richmond, this Georgian townhouse offers superb panoramic views from its garden and terrace. Although conveniently located within easy reach of some of London’s top attractions, including Hampton Court Palace, Kew Gardens, and Syon Park, its biggest draw is its ability to provide guests with an escape from city life. Emphasis is placed on personal harmony and wellness, featuring events such as Yoga Supper, Wine Dinners and floral design workshops.

The Bingham, 61-63 Petersham Road, Richmond upon Thames, Surrey, TW10 6UT, 020 8940 0902

The Zetter| © The Zetter
The Zetter | © The Zetter

The Zetter: For Contemporary Folks

From its inception, The Zetter’s interior designers were given a brief to steer clear of the ‘I could be anywhere’ generic hotel experience, making it a consciously unique, boutique hotel. Bright colors are splashed across every surface, from bed linens to wall art to the cushions outside on the private terrace loungers. There is wit and personality in this London hotel, with an illustrative sense of fun injected into even the smallest elements, such as the laundry bags, blankets and water bottles.

St John’s Square, 86-88 Clerkenwell Road, London EC1M 5RJ, 020 7324 4444

The Rookery | © The Rookery
The Rookery | © The Rookery

Racing around the city, eyes glued to a phone screen as yet another modern glass building begins to tear through the skyline, it can be all too easy to forget that London is steeped in history. Quietly located just a short distance from St Paul’s lies The Rookery, the only remaining early house in Peter’s Lane. Open fires, mellow paneling and period furniture all give the boutique hotel a historic, homey feel. Even the bathroom fittings are genuine restored antiques! In contrast to the bustling City nearby, the freshly baked croissants and old fashioned hospitality of The Rookery offer an escape to the past.

The Rookery Hotel, Peter’s Lane, Cowcross Street, London, EC1M 6DS, 020 7336 0931

Charlotte Street Hotel | © Charlotte Street Hotel
Charlotte Street Hotel | © Charlotte Street Hotel

Charlotte Street Hotel: For English Eccentrics

Famed for its quintessentially English décor, Charlotte Street Hotel is situated in London’s media neighborhood. Owner and design director Kit Kemp spent a large chuck of the hotel’s budget on the impressive art collection, and antiques sit alongside modern furniture. Each of the 52 bedrooms are decorated in a different style, further adding to the fresh eccentricity of this boutique hotel.

15 Charlotte Street, London W1T 1RJ, 020 7581 4045