Two floors of the Brewer Street Car Park show space will play host to crowds of press, buyers and stylists, all eager to get a first glimpse of the upcoming season’s trends. From lavish late-night parties to immaculate catwalks during the day, this is the week that British designers have built their year around, and the feeling of excitement in Soho is tangible. For those not so engrossed in the voguish activity, the weekend should be spent in Soho’s best shops, bars and coffee shops, subtly being a part of London’s chic crowd from the sidelines. See below for the ultimate guide on where to watch the world go by during this year’s Fashion Week.
Breakfast in Style
Nothing beats a Bloody Mary or an early morning Bucks Fizz at the Dean Street Townhouse. Open from 7 am, this Soho institution has seen many socialites pass through its halls, from politicians, to artists, to musicians. The decadent dark wood and red leather interior makes it an inviting place to sip on a cocktail or indulge in one of their famous breakfasts. Make sure you book a seat by the window in order to catch the crowds as they make their way down to Brewer Street.
Mid Morning Hangover Cure
For those who are suffering after an extravagant party the night before, Nordic Bakery is a calming destination just a few steps away from the frenetic crowds that flood the streets during Fashion Week. Everything from the heavy wooden door to the array of Scandinavian delicacies is perfect for a soothing brunch-time treat. If you can’t stomach much, the one thing you must try is a cinnamon bun, something that the bakery has become renowned for.
A Mosey Around the Shops
Whilst Carnaby Street still has a reputation for being the fashion epicentre of the West End, many smaller designers have now moved their showrooms into the heart of Soho itself. Berwick Street is known for its textile history and a browse around the charismatic Cloth House is always worthwhile for an assortment of beautiful fabric rolls. Agent Provocateur opened on Broadwick Street in 1994 and still remains a favourite destination for lingerie lovers, despite its high prices. Urban menswear can be found at Albam on Beak Street, where contemporary cuts meet a retro edge.
An Unassuming Coffee Stop
Nestled on Old Compton Street is a dwelling that has been serving coffee since before the Second World War. With its original attributes such as its wooden counter and display cases still intact, Algerian Coffee Store is a remarkable place to grab a hot drink. It is also one of the cheapest places to go for a coffee in Soho, ideal for a quick break in between people watching at the show space.
An Elegant Dinner
Look no further than Nopi on Warwick Street for the most succulent dishes and impeccable service from the Ottolenghi team. Refuel after a long day on your feet in the Soho hub at this unique dining experience where the atmosphere is fast paced and the crowd is incessantly cool. The tables downstairs give you a perfect view of the open kitchen where the cuisine really comes to life as you watch the experts at their work. There aren’t many restaurants that can boast about their loos, but for Fashion Week, Nopi can. The bathroom is an alluring hall of mirrors, giving you the chance to check your outfit from every single angle.
For an evening of endless excitement, follow Soho’s streets out towards Chinatown and search for the hidden entrance of the Experimental Cocktail Club on Gerrard Street. Here, an effortlessly cool crowd can be found sipping on their drinks and engaging in animated chatter. Enjoy the live music and speakeasy vibes before heading over to Ronnie Scott’s, the legendary jazz club where the party goes on until the early hours.