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Is This Uniqlo's Most Exciting Collaboration Yet?

Picture of India Doyle
Updated: 15 May 2017
Northern Irish designer and star of London Fashion Week, Jonathan Anderson, is the latest to partner with Uniqlo. The announcement comes in the wake of highly successful collaborations with Carine Roitfeld, Jil Sanders and Lemaire.

Famous for his futuristic and eclectic aesthetic, Anderson is an interesting choice for Uniqlo. The brand, who are set to file record profits this year, have built an extensive following by offering functional, minimalist pieces. Most recently they launched their Uniqlo U line full of wide-legged trousers and loose fitting shirts designed to be the ultimate capsule work wardrobe.

J.W.Anderson, with his sculptural jumpers, impractically long sleeves and copious use of crochet seems like an unnatural marriage. However at the core of both creative visions is a contemplation about how fashion and the future relate to each other, and how this combination of functionality and theatre will be resolved promises to create some sartorial magic.

‘Collaborations are incredibly important in design,’ Anderson told Business of Fashion. ‘When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo do it very well. Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.’

As anyone who tried to get their hands on the Topshop collaboration knows, J.W.Anderson high street collections are hot property which means fans will already be greasing their elbows and practising their queue game. Details of the collection are scarce, but we’re already excited by what to expect.

What to expect from J.W.Anderson x Uniqlo collection

While no information on what the collection will look like is available yet, Culture Trip highlights the best of J.W.Anderson’s recent work for ideas on what the collection might be.


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