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Doha Turtleneck-Sweatshirt by Baserange
Doha Turtleneck-Sweatshirt by Baserange
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Is Brexit Responsible For A Resurgence In Loungewear?

Picture of India Doyle
Updated: 1 November 2016
Brexit has given rise to many unforeseen circumstances, though this sartorial consequence might be the strangest: pyjamas are back.

Reports from Bown of London, the UK’s number one velour bathrobe supplier, and Somax, one of the UK’s largest producers of pyjamas, suggests the patriotic effect of Brexit has meant sales of their pyjamas and robes have increased by 10%.

Brits are embracing stereotypical notions of national identity – the velour robe, the fireplace and accompanying pipe. Either that, or they’re so depressed by the outcome of the vote in June that they would rather stay at home, eating barrels of ice-cream than brave the new, post-Brexit reality.

Given the socio-economic affects of Brexit thus far – which include the ratings agencies Fitch and S&P having downgraded the UK’s credit rating, and the pound at all time lows – it’s also feasible that pyjamas represent a more casual and comfortable investment opportunity to dropping copious (potentially worthless pounds) on luxury items.

For those who wish to commemorate – or commiserate – the Brexit result and the consequential state of Britain’s future, here are the best post-Brexit pyjamas to enjoy this winter.

Best pyjamas for women

PJS .001

From L – R, Culture Trip recommends: Topshop Tile Print Pyjama Set, £34Striped Pyjama Shirt and Trousers,£46.00; Base Range, Sweat Pants, £103Olivia von Halle, Lila Sabine printed silk-satin pyjama set, £350.

Best pyjamas for men

Mens PJAYS .001


From L – R, Culture Trip recommends: Derek Rose, Basel crewneck jersey sweatshirt, £85; MOSCHINO heart toaster-print cotton-jersey t-shirt, £75; Asos Super Skinny Pyjama Bottoms With Dinosaur Print, £18; Derek Rose cotton pyjama set, £150