As he opens his flagship London store, Culture Trip spotlights the Chinese designer bringing new luxury to London.
It was all happening outside the Connaught Hotel one sunny afternoon in the middle of London Fashion Week: Edward Enninful swept out of the Art Deco revolving doors, talking delightedly about an Instagram post; decked in one of his more outlandish short-sleeved shirts, Tim Blanks strode up the circular stone steps in a hurry to get inside; and all around London fashion’s most pristinely dressed sprung from cars with heated excitement.
They had all gathered to witness a presentation by Huishan Zhang, the Chinese designer who has artfully cultivated a new luxury brand, based around über feminine, delicate and refined designs. For SS18, his offer was no different – showing an elegant, playful collection which included feathers and sequins without erring on the side of kitsch.
Highlights included scalloped hems and fringed detail across soft, buttercup yellow maxi dresses and pink military-esque trousers with sharp white turn ups. The aesthetic was inspired by ‘The Beautiful People’s Beauty Book’ – a rather niche beauty bible which Princess Luciana Pignatelli revealed her care routines to Jeanne Molli.
The collection launched ahead of the new Huishan Zhang London store, the first opening in the city. The new shop on Mount Street will help to establish Zhang’s presence on the international stage. Indeed the year ahead looks promising for the Chinese-born, London-based designer, who has also just secured sponsorship from JD.com, China’s biggest retailer with 258.3 million customers.
‘We are delighted to partner with the BFC/Vogue Designer Fashion Fund to help support the world’s best up-and-coming designers. We believe strongly in partnering with designers throughout their careers, from helping them get their start in the industry, to entering the Chinese market and building their brands, to protecting their IP. This marks a starting point for what we expect to be a deep, long-term relationship with the British fashion community,’ commented Xia Ding, President JD Fashion in a statement released via the British Fashion Council.
Already established on the London stage, this support can only enable Huishan Zhang to push himself onto great things. Stay tuned.
Huishan Zhang Mount Street store is open now.