It’s fair to say that street-style photography has become just as much of a focus at Fashion Week as the shots from the runway itself, with attendees rising to fashion fame if papped by the right photographers enough times in one week. That said, it’s no surprise that the new wave of creatives to spark our interest are the women behind the lens. We introduce the photographers you need to know and the accounts you need to follow before the most prestigious London fashion events take place in 2018.
Discover more emerging London fashion photographers you need to know about here.
A blogger and modern-day style icon in her own right but first and foremost a street-style photographer, Tamu McPherson of All The Pretty Birds is a fashion-lover’s Instagram dream for more reasons than one. What sets her street-style shots apart from others is the way in which she captures the emotions of her subjects, and there’s a lighthearted theme running through her work, which puts the fun back into fashion photography and makes you want to be a part of it. You’ll spot her work in the likes of Harper’s Bazaar, Refinery29 and Glamour, come February.
Originally from Norway and now positioned primarily in London, Silvia Olsen is the new name to know when it comes to street-style photography. Her work has been published in some of the most prestigious online publications and print magazines, from ELLE UK to The Times, Net-A-Porter to Stylist magazine. Expect the unexpected with regards to outfit combinations, as this professional has an eye for spotting the most directional looks and capturing them in a signature, brightly lit manner that showcases every detail.
Perhaps best known for being the photographer that Bella Hadid famously stopped her bodyguard from pushing in the midst of a paparazzi mob, Cris Fangkou is one of the best female street-style photographers currently making her mark on the industry. Capturing moments as opposed to just outfits, her footage from Fashion Week brings something unique to the pages of the publications that it frequents. Add her Instagram account to your feed for a raw insight into what goes on behind the scenes at shows as well as pre- and post-runway.
Following a passion for photography and a career path that she’d planned out since the age of 14, Victoria Adamson is fast becoming one of London’s most recognized fashion photographers, and it’s her street-style imagery that’s garnered her the most attention over the years. Featuring on ELLE UK, Grazia UK, Refinery29 and Glamour magazine, her work is considered inspirational and eclectic – a true representation of the style spotted on the streets of London during Fashion Week. Expect little background noise but a focus on colour, silhouette and personality within her work.
Australian-born with a background in modelling, Candice Lake now calls London home. A move in location also saw a shift in career as she placed her focus behind the camera and began shooting street-style photography for British Vogue at all the major Fashion Weeks in 2009. She now also adds Contributing Style Editor at Vogue to her thriving CV, further proof that this inspirational industry insider knows exactly which looks, trends and designer pieces to capture each season. Her own wardrobe is a reflection of her well-earned place in the market, and her personal blog adds an element of personality to her portfolio that sets her apart from some of the more inconspicuous faces in this line-up.
Sandra Semburg aims to focus mostly on capturing a story when shooting street-style photography, and that much is clear upon scrolling through her online portfolio – there’s an artful element to everything that she publishes, be it soft lighting, a moment between friends or interesting architecture, even if just in the background. That said, it’s easy to spot her work in among the sea of content produced at this bi-annual event, which is perhaps why Vogue France calls upon her skills for its digital pages come February and September.
You’re most likely to know Jessie Bush for her personal blog, We The People, but what you might not know is that she has a talent for photographing fellow Fashion Week attendees as well as her own style. You’ll find this content on her blog as opposed to on her social media accounts, as they’re kept focused on her own aesthetic, so be sure to visit during and after the events to check you’re up to date with who’s worn what.
Discover the SS18 fashion trends you need to know about here.