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Emma Brewin, Za Za Hat | © Emma Brewin
Emma Brewin, Za Za Hat | © Emma Brewin
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Fake It: Faux Fur to Wear in London This Winter

Picture of India Doyle
Updated: 15 November 2017
With major brands and new starters alike embracing faux fur as their material of choice, there’s never been a more convenient and ethical time to buy a warm, timeless, statement coat. Read our guide to the best faux-fur coats and accessories this winter.


Created by Hannah Weiland, the West-London based designer has always put faux fur at the heart of her playful designs. When the brand launched in 2013, it was an immediate success: the fashion pack were instantly smitten with the bright, playful statement designs. Since its conception, Shrimps has expanded the offer from coats to a full ready-to-wear collection, with dresses, accessories and more, all rendered with the same ethical, stylish approach.

Simone Rocha

British star Simone Rocha has made a name for herself with romantic, feminine and ornate designs. Like other innovative British designers, Rocha has incorporated faux fur into the heart of her offer, imbuing the material with signature decadence and desirability. Add this faux-fur wrap to your Christmas wishlist immediately.

Diane von Furstenberg

The inventor of the iconic 1970s wrap dress has always known how to elicit excitement, and DVF’s selection of statement faux-fur jackets on offer this season certainly keeps that myth alive. Choose from cobalt blue, tangerine orange or sunflower yellow – the perfect piece to take you from Christmas and into the new year.


The hype around Paris-based brand Y/Project has rapidly expanded, and it’s no surprise. With their off-kilter denim layering and exaggerated silhouettes, the brand sits alongside the likes of Vetements in terms of ‘fashion’ factor but doesn’t operate in a frivolous way because of it. Draw inspiration from their recent Instagram post and go full faux fur, or try this faux-fur rimmed jacket.

A post shared by Y/PROJECT (@yproject_official) on

Avec Modération

Faux-fur sandals might not immediately scream ‘necessary winter purchase’ but what is Christmas without a hint of decadence? Avec Modération’s sliders might not cut it at the height of London’s showers but they’ll offer a dreamy way to pad around the house on cold winter nights – ready to be taken for a whirl on crisper Spring days.

Emma Brewin

The Kent-based designer makes one-of-a-kind faux-fur pieces, all produced locally. While her coats are covetable enough, this winter it’s all about statement hats, and Emma Brewin has just the ticket. (Or embrace the whole look if you want to be as fabulous as below).

Sophia Webster

Famous for her statement shoes, Sophie Webster is a dab hand at making accessories to remember. With Christmas parties and New Year’s Eve fast approaching, finding a handbag that is both stylish and pulls its weight as a conversation piece is a dream combination. This faux-fur box clutch from Sophie Webster does just the trick.

Velvet by Graham & Spencer

While making a statement with faux fur is usually the aim of the game, understanding the versatility and evergreen use of the material is important too. Enter Velvet by Graham & Spencer’s easy to wear black jacket – perfect for everyday London life.