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F1 Live London Roars Through the Capital's Streets

Picture of Luke Bradshaw
Sports Editor
Updated: 11 December 2017
Formula 1 arrived in Trafalgar Square ahead of the 2017 British Grand Prix as F1 Live London took to the capital’s iconic streets. Nearly every F1 driver from this season’s grid raced down Whitehall, providing fans an up close and personal view of screeching tyres and burning rubber.

As well as the very best in motorsport drivers, cars and team leaders – the spectacular show also featured music acts and a host of stars. The live stage show and car parade on Whitehall marked the first time in Formula 1 history that all 10 teams have come together outside of a race weekend to put on a show for the public.

Lance Stroll drives the Williams FW36 down Whitehall
Lance Stroll drives the Williams FW36 down Whitehall | © Patrik Lundin/Getty Images

The event was brought about with the help of Heineken, one of the major sponsors of Formula 1. Their ‘More Than a Race’ proposition is helping highlight all the aspects of this incredible sport outside of the race itself, showcasing the outstanding appeal of some of the world’s greatest cities.

Speaking at the event, Mayor of London, Sadiq Khan, said: ‘F1 Live London is a brilliant opportunity to show young people in our city that learning about science and engineering can provide them with fantastic careers, and can be great fun. It will also bring fans of all ages and backgrounds together to celebrate a sport they are passionate about and in which Britain is a world leader.’

Mayor of London Sadiq Khan at the F1 Live in London event
Mayor of London Sadiq Khan at the F1 Live in London event | © Eamonn M. McCormack/Getty Images

On top of the entertainment there was also a showcase for future drivers, engineers and designers, as F1 in Schools Ltd, a not-for-profit company established in the UK in 2000, provided students and school children the opportunity to learn all about STEM-related (science, technology, engineering and maths) subjects, with the aim of guiding them into a career in engineering and motorsports specifically.

Within F1 there are 40,000 UK-based engineers currently plying their trade, and so the event was the perfect opportunity to demonstrate potential careers linked to F1 in STEM.

Sean Bratches, managing director, commercial operations at Formula 1 said: ‘F1 Live London is the most striking example yet of Formula 1’s evolution this year. We feel there is no better way to celebrate the exciting season we have had so far than to have this landmark event in London on the eve of the British Grand Prix. This is all about giving our fans the opportunity to get closer to the teams, cars and drivers they love.’

Nelson’s Column overlooking F1 Live London.
Nelson’s Column overlooking F1 Live London. | © Edelman
The showruns during F1 Live London.
The showruns during F1 Live London. | © Dan Mullan/Getty Images
Heineken have always been synonymous with F1, here at Monza at the 2016 Italian Grand Prix.
Heineken have always been synonymous with F1, here at Monza at the 2016 Italian Grand Prix. | © Edelman