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Everything You Need to Know About Molly Godard, West London's New Star

Everything You Need to Know About Molly Godard, West London's New Star

Picture of Sarah Leigh Bannerman
Updated: 6 November 2017

One of the most recent additions to the ever-impressive Central St Martins alumni, Molly Goddard graduated from her MA in Fashion Knitwear in 2014 and instantly became one of London’s names to know. Her sophisticated take on feminine charm and her now-recognisable use of tulle sparked the interest of journalists and buyers from the minute that her first Fashion Week collection graced the runway the very same year that she graduated. She specialises in time-tested hand-craft techniques and as a result, her collections boast the intricate use of pleating, smocking and crocheting. Here, we reveal all you need to know about this London-based designer.

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Loves of my life ❤️

A post shared by Molly Goddard (@mollymgoddard) on

The Molly Goddard girl is not one that you’d expect to be wearing such romantic designs and as a result, her collections come laced with intrigue season upon season. It was Edie Campbell, for example, who opened the SS18 runway show in September, brandishing an e-cigarette in one hand and a glass of wine in the other as she paraded the pure-white ankle-length dress and leather biker boots that set the premise for what was to follow. This is a party girl and she’s got a rebellious side, but one thing’s for sure: she sure looks good in tulle. Chopped, layered, expertly positioned, Goddard’s tulle iterations are a far cry from the lightweight designs that you might be picturing. Volume is key, personality is bold and innovation is aplenty.

Setting up shop initially in her mother’s west London kitchen and still living and working close by in Ladbroke Grove today, what started in her family home stays true to its roots. It’s all hands on deck when it comes to new collections as Goddard’s sister takes charge of model casting, her mother designs the set and her boyfriend, Tom, takes care of the sales. Which, by the way, are going very well. Stocked in the likes of Dover Street Market – which has a reputation for having a finger on the pulse with regards to London’s most cutting edge designers – as well as Browns and Club 21, there seems to be no stopping the still relatively new designer. And all credit to her, she certainly knows how to garner the right interest, both from buyers and celebrities alike. It was just a month ago that Rihanna posted an Instagram shot wearing one of Goddard’s more dramatic creations; a peacock blue tiered gown worn simply with trainers… because that’s the kind of contradictory styling that suits both the label and the women who wear it.

Perhaps a less social media friendly but more CV-savvy achievement is the addition of a black babydoll-style Goddard dress in the current Balenciaga: Shaping Fashion exhibit at the Victoria & Albert Museum. This much-coveted showcase runs until February 2018 and it’s one that resonates with Goddard on a personal level. Much of her inspiration is owed to the museum and she famously contributed to the latest Fashion in Motion exhibit held there earlier this year. As if that’s not enough, the young designer has also been listed as a finalist for one of the most prestigious fashion design awards of the year, the LVMH Prize.

It seems as though the sky is most certainly the limit for Molly Goddard and we can’t wait to see what she has in store for the fashion industry next. If you’re yet to famliarise yourself with her aesthetic, now’s the time to do so.

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