Having worked as a designer and stylist, as well as an editor, Enninful understands the full spectrum of the industry. Previous career highlights include leading Vogue Italia’s highly successful ‘Black Issue’, and increasing W magazine’s ad pages by 16 % during his time as Fashion and Style Director. The Ghanaian was also the youngest ever fashion director of i-D magazine; the fact that he is the first ever male editor-in-chief of a major Vogue title shouldn’t phase him too much.
Undoubtedly Enninful will inject the magazine with some much needed energy, and it is interesting that the higher powers at Condé Nast have chosen an individual with a strong visual background to lead the next era of Vogue. In an increasingly digital age, Enninful’s ability to foster a strong visual identity for the magazine will help to shape the UK edition for the next generation of readers.
The best of Edward Enninful
Culture Trip looks back at the best of Edward Enninful’s creative work to date, as a flavour of what to expect when he takes over as editor-in-chief of British Vogue in August.