Boho-luxe Hungarian label Nanushka was first launched in 2006 but has only really risen to fashion fame since the appointment of its new CEO in 2016. Now operating online, but also boasting a beautiful concept store and café in its hometown of Budapest, Nanushka is the ultimate blend of established label and boutique brand. Expect easy cuts, a neutral colour palette and loosely belted silhouettes with minimalist detailing designed to work from day to night and promote an effortless approach to femininity. If you’re looking for a new summer wardrobe, particularly one that’s destined for the European coast, then this is the only label you need to know, but invest now before it becomes mainstream.
When Sarah Staudinger, the former creative director of Reformation, left the then-thriving label to launch her own in 2015, expectations were high. Luckily, Stuad delivered. Designed in L.A. and capturing a sophisticated yet vintage-inspired take on the carefree Californian aesthetic, Staud offers pieces that evoke a sense of summer nostalgia. Each collection features brightly colour-blocked dresses and separates, as well as increasingly recognisable leather bucket bags, of which the Moreau is the one to covet for SS18.
You may have seen the high street’s recent attempts to adopt spherical mid-heel silhouettes, something initially brought to the fashion industry’s attention by British label Neous. Founded by Alan Buanne and Vanissa Antonious, this under-the-radar footwear label deserves to be celebrated for its innovation. Designed in London and crafted in Italy using a combination of leather and Perspex, each style reflects its designers’ love of sleek and contemporary architecture.
Although just about every accessory designer has added (somewhat speedily) angular slim-framed sunglasses into its collection for SS18, it’s new brand on the block Roberi & Fraud who are to thank for bringing the current cult favourite onto the fashion scene. Launched in 2016 by Ali Mehrdad and Stefan Foster – neither of whom had previous design experience – the label that started as an experiment and a celebration of 90s style is now being worn by just about every millennial model in fashion. Prices start at around £200, which, though expensive, is significantly more affordable than a designer bag, and so explains the quick rise in brand popularity. That, and the fact that Bella Hadid is a staunch advocate.
Roberi & Fraud is stocked in Harvey Nichols in the UK.
If you weren’t already aware of U.S-based label LPA (so named after its founder Lara Pia Arrobio), then any Coachella coverage you spotted should have rectified that. It felt as if every attendee was wearing a pair of the brand’s sequin shorts over the course of the event. But that’s not really a surprise, considering its connection with the biggest fashion host in the desert, Revolve. A fusion of Palm Springs glamour and New York cool, LPA is soon to bring its modern sensibility to the UK by way of My Theresa. From wide-leg jumpsuits to rainbow wrap dresses, there’s so much to love about a label with such unashamedly statement-making collections that doesn’t take itself too seriously.
Soon to be on My Theresa.
There’s something Versace-esque about the vibrancy of the Halpern collection and it’s all down to founder Michael Halpern’s previous design experience at the Italian label. Silhouettes, while a statement in themselves, come completely covered in sequins, often in a rainbow of metallic hues, and create a look reminiscent of the ’80s, but in a way that feels thoroughly modern. This is contemporary evening wear at its most opulent, with styles that need no extra accessories.