How To Wear Pantone's Colour Of The Year 2017

Photo of India Doyle
8 December 2016

It has been announced that ‘Greenery’ is Pantone’s Colour of the Year, not traditionally a hue that screams ‘easy-to-wear’. Nevertheless, it seems green is where it’s at for 2017, and if you want the fash-pack to wax lyrical about your outfit, read Culture Trip’s tips for solving the sartorial riddle of how to wear green.

“Greenery symbolises the reconnection we seek with nature, and with each other, not to mention a larger purpose in life,” Pantone Color Institute’s Leatrice Wiseman exclusively told Culture Trip’s Home & Design editor Charlotte Luxford in a recent interview. For urban dwellers, the opportunity to embrace nature through the way they dress will be a welcome relief from the dark, functional colour palette that has dominated city style in recent years. The transition from neutral tones to something brighter, especially at the start of the year, requires a little bit of creative thinking. Here are Culture Trip’s suggestions for embracing the great outdoors in style.

A statement splash

Feet up last night in @togaarchives @matchesfashion and snoozing in traffic 🚦🚦🚦 @mercedesbenzuk

A photo posted by Susie Lau (@susiebubble) on

If you don’t know how to handle the trend straight off the bat, add a little sprinkle of the 2017 Colour of the Year to an outfit of your choice. If it clashes, even better – the urban jungle is famously chaotic, after all. Accessories feel like the choice format, and they’re easier to detach if you catch your reflection and feel more Shrek than chic during the day.

Print it

Probably the best way to channel the eco-associations with the Green theme is to embrace natural prints. Recent collections offer swathes of leafy options, and are perfect for the summer months when evening picnics and partying on rooftop bars become the only way to see the sunset.
Dolce and Gabbana printed cotton and silk-blend brocade bra top, £415

Full immersion

Olga dress

A photo posted by Molly Goddard (@mollymgoddard) on

2017 is certainly going to be a year for standing out, and standing up, for yourself. As the political landscape shifts, individuals daring to challenge the status quo will be considered vital to the ongoing cultural discourse. What better way to ensure your voice is heard than by taking to the streets in neon green? The boldness of this style will offer a much-needed breath of fresh air against the grey, urban landscape. Who knows, you might even inspire others to get outside, or at least to copy your look.

Victoria, Victoria Beckham ruffle-trimmed ribbed-knit mini dress, £565

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