Who made bumbags cool again? Was it Gucci, Prada, et al, with their super expensive, super slick catwalk offerings over the last year, is it the 90s obsession that won’t die, or was it just an influx of über practical post-Brexit, post-weak-pound tourists with enviable style? Whatever the reason, they’re back and you need to get one.
London Fashion Week Mens SS18 trend: the bumbag
At Blood Brother’s SS18 super vibey presentation, which invited audiences to escape reality and enter into the BBCorp universe (a digital dream world), models sported racer blue, two-strap bumbags slung over the front of chests.
Meanwhile Liam Hodges opened his dystopia-meets-sportswear show with oversized styles printed with the word ‘noise’ in giant capitals. This element of rage set a strong precedent for the rest of the show, which included a notable collaboration with Fila; oversized jumpers, trousers, jackets with a sports, grungy edge in faded pastels were styled layered and tucked into each other, and the show finished with a giant, Francis Bacon-esque bear taking to the catwalk for the final look.
At Matthew Miller, micro bumbags secured at the front of chests with thick black straps, and at Daniel Fletcher bright yellow and dark tan coloured pieces complimented slickly tailored design. Indeed the key takeaway is that styling is crucial – worn across the chest is fashion, worn across the hips is a disaster (with the exception of Martine Rose’s offering, which invites you to style around the waist above your belt) .
This resurgence of bumbags on both the catwalks and the streets of London comes in the wake of major brands such as Gucci, Prada and Louis Vuitton launching their luxury versions in earlier seasons. Similarly, designers such as Marni – and for SS18, designers such as Xander Zhou and Pronounce – have embraced supersized pockets that offer a similar effect to the bumbag itself.
In many ways, the bumbag comeback isn’t as unexpected as one might first think. The accessory plays into the maximalist trend, where bulky detail and designs that counter the silhouette of the body have established themselves at the locus of fashion.
However unlike many other supersize styles, this accessory is wildly practical too: the perfect vehicle for men and women who abhor having to carry things and want to live the hands-free dream.
In fact, another reason they may have made a comeback is that they provide safety and security for the iPhone loving generation, as well as enabling sartorially forward thinking men to whip out their device at a moment’s notice. Safer than a pocket, and more compact than a man-bag, if you want a fashionable and easy life, there’s no excuse not to embrace the bumbag this summer.