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Liberty, London | © Instagram via @libertylondon
Liberty, London | © Instagram via @libertylondon
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Why Bricks And Mortar Shopping Isn't Dead: London's Most Inspirational Fashion Stores

Picture of Sarah Leigh Bannerman
Fashion Editor
Updated: 31 January 2018
In an age where just about everything is digital, from grocery shopping to travel bookings, banking to fashion, there’s ever-more pressure on retailers to entice people into stores to experience a tangible version of the brand – the lifestyle element, if you will. Here, we look at the bricks and mortar fashion stores in London that are well worth ditching your laptop for.

Discover the best concept stores in London here.

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Sitting at the cusp of innovation, Burberry is a brand that fuses fashion with technology in the most seamless manner. Whether it’s the time-saving benefits of in-store staff processing sales through an iPad attached to their hip or the larger-than-life screens that welcome customers and present the latest ad campaigns in impressively precise quality, a trip to the Regent Street flagship is a shopping experience like none other. The planned launch of a second 15,000 square-foot space on Sloane Street is set to be similarly as impactful. Can’t get to the store? The brand holds significant digital presence as well, of course. Download its app to play around with bespoke filters or track its global domination on Instagram stories.

Find out more about Burberry’s Sloane Street launch here.


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When done right, a concept store can transform traditional perceptions of shopping and instead embody the experience element of retail. Goodhood is London’s most coveted case in point. Positioned in the east of the city and boasting over 200 meticulously chosen brands spanning menswear, womenswear, homewares and cosmetics, there’s a sense of passion at the heart of this Shoreditch hotspot. It invites inspirational industry insiders to collaborate, most recently welcoming London-based illustrator Jiro Bevis to sketch out its Christmas 2017 campaign.


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There’s a certain magic that’s reserved solely for the inside of an Anthropologie store and unlike most modern-day retailers, it’s something that we think simply needs to be shopped in person. The closest thing we’ve found to discovering Narnia in central London, both the King’s Road and Regent Street stores present an eclectic mix of product, from homeware keepsakes (like the agate coasters that we’re wish-listing) to beautifully made hero fashion pieces that will stay in your wardrobe for seasons to come. Expect unique extras like a full wall of foliage and a design-your-own furniture feature and make sure you take a trip to the changing rooms, where the creativity continues.


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New kid on the block Arket is part of the H&M group and it brings its Scandi-cool, minimalistic aesthetic to the Regent Street portfolio along with an in-store coffee shop serving up delicious sweet treats alongside your caffeine fix. When it comes to interior design, there’s little shopping space more meticulously organized, and it’s a far cry from aforementioned Anthropologie, but it’s equally as enchanting. Simplistic silhouettes sometimes need to be seen in person to communicate their beauty and it’s not until you try on knits, tailored separates and outerwear in this mecca of all-things capsule wardrobe that you’ll fully appreciate the Arket quality.


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