In the store, customers can watch as the über cute ‘mouse charm’ is made, and have any LOEWE leather accessories monogrammed, for an extra personal touch. The offer falls under the tent project ‘This Is Home’ that sees Jonathan Anderson curate the 4th floor of Liberty. The exhibition will span both fashion and design, with solid oak items designed by Anderson and manufactured by Yorkshire’s Robert ‘Mouseman’ Thompson company.
‘I like the idea that fashion can explode into the household, bringing different artisans together to design new physical forms and apply craft in a home. This is how the LOEWE character lives,’ said Jonathan Anderson, Creative Director of the brand. The emphasis on design should come as no surprise. Anderson consistently builds collections around geometric shapes, regularly and notably playing with architectural forms. The successful of LOEWE’s puzzle bag is one notable example.
The collaboration represents an ongoing creative strategy from Anderson, who has spearheaded similar initiatives such as the Loewe Craft Prize. Individually, he has also recently curated Disobedient Bodies at Hepworth Wakefield gallery and launched a series of events linked to his eponymous label J. W. Anderson at the Ace Hotel.
Indeed, Anderson’s moves to place fashion within a wider cultural context reflect a wider trend in the industry to imbue clothes with new levels of luxury. Only recently, Burberry’s exhibition at the Makers House juxtaposed a sumptuous collection of couture capes with Henry Moore sculptures, to majestic effect. Whether you’re fashion focused or a lover of design, stepping into LOEWE’s ‘home’ is a must for Londoners in May.
LOEWE leather workshops take place at Liberty, 12 – 13th May