One day earlier this year, the cookie dough gods had a dream and decided it was time to open a cookie dough bar in the heart of London. Now this dream has become a reality, and it’s pretty intense.
Ahhh cookie dough: that wonderful, thick, raw, salty-sweet, deliciously churned sweet treat loved by America, and us in Europe – of course it was time a fully-dedicated pop-up bar came to London.
Praise to be the Cookie dough gods then (they live somewhere in Vermont, not far from the Ben and Jerry’s factory, apparently). Who do we have to thank for this latest pop-up then? Just two dough-obsessed girls from the world of food and marketing, who thought it would be a great idea to treat the stressed out and tired commuters battling through Old Street tube station to some much-needed creamy calories. What a sentence gobful that was.
Concept = simple. Menu, devilishly suited to those millennials (includes plenty of #Instagramporn shots). Once you’re there, choose a cone, milkshake or tub, and fill it with ever-so on-trend things like unicorn food (marshmallows and sprinkles), emoji poos – yes, really – (chocolate chips), or dollops of Ed Sheeran (salted caramel and honeycomb). Best part? It’s super cheap – four quid to be exact, so much cheaper than your average tub of B+J – unless it’s on that wicked £2 for £4 offer at Waitrose.
Don’t worry, you won’t get food poisoning, because all of Naked Dough’s creations are raw-egg free, and the flour is all heat treated to remove any other nasty vomit-inducing bugs.
This may be the only time you may actually want to get on the Northern Line to go somewhere. Go get your dough on.
Naked Dough will be at Old Street Tube station from Tuesday June 6, from 8am–8pm daily, excluding Sundays – come on, the dough gods have to have one day off, after all.