It takes just a quick stroll through Brighton to prove that the residents of this seaside city are as achingly stylish as they are conscientious. There are plenty of places to update your wardrobe around town, but these bold boutiques help keep the sharpest couture hipsters ahead of the curve.
Situated at the heart of the North Laine, Nola features the bold patterns of Finnish label Marimekko, paired with perennial favourites like Sonia Rykiel. It strives to offer patrons the best of the season, with the promise of wearability year-round. There’s also a blog, keeping fashionista’s posted on trends, dead-ends and best spends.
Our Daily Edit (ODE)
A worldwide search for exciting brand and up-and-comers forms the ethos for this ‘edited’ collection in The Lanes. Bright and uncluttered, each piece feels like a must-have. Check out key, wearable pieces from Hungarian label Nanushka and for men, Scandi-utilitarianism at its best – Soulland.
A new take on vintage fashion, this boutique, down bustling Bond Street, prettily displays retro, affordable wares with fresh patterns and classic tailoring (including plus sizes). Collectif brings back gingham, polka dots and everything in between for the ‘Sweater Girls’ of the new era. For inspiration on how to wear, look no further than the boutique’s polished and trés jolies employees.
Wolf & Gypsy Vintage
A carefully curated collection of new and old, Wolf & Gypsy’s USP is one-of-a-kind vintage pieces in the company of traditional brands, like cool Breton-stripe masters Saint James. Their products are sturdy, staple closet fare, with quality as the hallmark. There’s a touch of frivolity dotted among the weekend lounge wear – 1950s fur shrugs and pretty prom dresses are trending all the time in Brighton (as long as the fur is true vintage!). Everything here feels like a special treat.
Featuring a seasonal showstopper in its picture window, this high-end boutique caps Bond Street’s run of quality women’s clothiers. Pretty, tactile pieces from Isabel Marant, sass & bide and Acne – all the best for a finished Parisienne look are here.
You can’t miss the zebra stripes on Ju-Ju near the busy, pedestrianised Kensington Gardens. This boutique was revamped by Mary Portas a few years back and now stocks skeletal Swedish brand Cheap Monday as well as classic 501s and colourful Mi Pacs. The store itself is bijou, but there’s a little something for everyone.