There’s no doubt that “millennial pink” is the colour of 2017. The rise of this punchy hue comes in the wake of a new form of self expression, with womenswear designers across the major capitals inviting individuals to dress up and have more fun with their style. The embrace of pink also reflects a liberating trend of women enjoying and owning being women, as opposed to feeling embarrassed or ashamed of bringing aspects of their femininity to their working life.
Culture Trip, in collaboration with Pink Parcel, celebrates the power of pink, and what it means for wider conversations around anxiety, periods and self-expression. You can also get an exclusive 25% off a luxury Pink Parcel, the UK’s leading femcare subscription box uniting periods and pampering. Choose from femcare by all your trusted brands, as well as premium pampering products, and have them delivered to your door every month – making periods fuss free and fabulous. Read on to discover your discount.
Re-imagining a ‘feminine’ colour
For at least a couple of decades, pink has been associated with ‘girls’. It was the colour of barbies, dressing up as princesses or the glittery sticker you enshrined on your notebook at school while thinking about your childhood crush. Sentimental and romantic, yes. Bold, empowering and feminist? Absolutely not. In fact it’s likely that many readers eschewed pink as soon as they started their professional lives, in favour of functional blacks, blues and greys – Scandi Chic, if you will. While looking understated and functional is no bad thing, this season’s colour revival puts pink at the forefront of the fashion conversation, and that’s exciting for many reasons.
Power dressing and fighting anxiety
The new pink aesthetic invites women to take a sartorial stand. In an age where women in the UK can do more, and do do more than ever, embracing a colour which clearly makes you stand out offers a physical manifestation of empowerment. As a leader, aspiring leader, or individual, you deserve to be noticed. It’s kind of like the fashion version of Leaning In: be bold, be brave and ask to be taken seriously – in your style, and the workplace.
In a society such as ours, where women can still be forced to wear high heels at work, it can feel like there is always a battle to be fought around what you wear. And especially if you’re feeling tired, anxious or on your period – you want to wear loose-fitting, nondescript clothing that enables you to blend into the background. So often women suffer the negative effects of hormones alone – and in silence – but what better way to break with taboos, own your identity and liberate yourself from the constraints of convention than by wearing pink on your period? That’s real power dressing.
For style inspiration, there’s a melange of smart, savvy women embracing bolder hues. Look at Julia Sarr Jamois or Chloe Sevigny: it’s easy to mix pink into everyday looks while staying smart. What’s more, pink is proven to have mood-enhancing qualities. As Vogue noted, the special mood-boosting qualities of the colour “opens you up to self-love.” Self-love and self-care are the most important facets of surviving modern life – and while there’s a host of health and wellness options, there’s something undoubtedly satisfying and simple about embracing the positivity of pink.
Owning the narrative: pink in the wider world
It’s about owning your narrative: pink can be girly – it can also be powerful. There’s no contradiction. During the Women’s March that took place earlier this year, thousands of women sported ‘Pussy hats’. Read in isolation the idea of a pink knitted hat with cat ears sounds absurd, but when a community of women took what was previously a negative sentiment and reclaimed it for themselves, the effects were striking and powerful.
Think back to the countless times that Michelle Obama stepped out wearing pink, and the powerful message of positivity that her clothes spread, or the defiance of Hilary Clinton in all-pink pantsuits during her election rallies. Owning what has historically been perceived by others to be a weakness is the most alpha move of all.
So the “millennial pink” trend, in fact, encapsulates something more than just a new fashion fad, it marks a turn in the way in which women are thinking about themselves: pink, periods, frills and flowers, it’s time to stop being ashamed or embarrassed about embracing who we are, and start celebrating it instead.
To empower your period and make it a time of the month to look forward to, use code PPxCT1017 to get 25% off a Pink Parcel package that includes all your femcare needs plus a luxe curation of cult skincare, beauty brands, herbal tea, artisan chocolate and seasonal surprises!
Click here to order your package.