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© Hunza G
© Hunza G
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The Best Swimwear Brands of 2017

Picture of India Doyle
Updated: 12 April 2017
Tis’ the season to channel Beyoncé’s major beach moment in Drunk in Love and embrace swimwear in it’s many forms. Whether you’re wondering about what swimwear to buy for your shape or just looking for a statement piece to spice up your tanning routine, Culture Trip’s guide to the best swimwear brands this year is sure to have you covered.

Hunza G

Originally founded in 1984 by Peter Meadows, the then-named brand Hunza enjoyed global attention when Julia Roberts sported the Hunza dress in Pretty Women. A few years ago, the brand was relaunched by creative director Georgiana Huddart as Hunza G. While continuing to use the same signature crinkle-stretch fabric, Huddart has updated the aesthetic to offer a punchy, modern look. Their swimsuits and bikinis are fun, elegant and effortless to wear; invest now for endless summer frolicking.

© Hunza G
© Hunza G

Zeus + Dione

If anyone can lay claim to swimwear it’s Greek brand Zeus + Dione who hail from sun drenched Greece. Working in elegant shades and with geometric patterns, designers Dimitra Kolotoura and Mareva Grabowski draw on local expertise to produce truly authentic collections. For SS17 the pair looked to Hydra for inspiration, working the verdant natural landscape into their designs.

A post shared by Zeus+Δione (@zeusndione) on


New York based label KIINI has amassed a cult following since it launched in 2013. Created by Turkish-born Ipek Irgit, the brand offers handmade, brightly coloured swimwear with crochet detail. Recently Irgit has introduced a fresh range of styles alongside the classic triangle version. Choose from one-shoulder bandeaus, high-waisted bottoms and scoop-back one pieces. We recommend the bright yellows and pinks for the most on-trend summer style.

A post shared by KIINI (@kiini) on

Anna Kosturova

Canadian designer Anna Kosturova studied mechanical engineering before switching up her career trajectory and embracing swimwear design instead. Her hand-crocheted collections are produced once a year, and are made from silk or cotton. ‘Anna Kosturova Collection is definitely not fast, disposable fashion, but something to be kept in a modern heirloom way, like works of art you collect over the years,’ the brand says on their website. Offering both one pieces and bikinis, this is a brand for those looking for a statement summer piece.

Courtesy of Avenue 32


Australian swimwear brand Rye effortlessly embodies the beach-chic that Aussies are so famous for. Founded in 2015, the Rye team celebrate bright colours and a playful attitude, offering a host of options that allow you to either mix and match or channel a full look.

© Rye SS17
© Rye SS17


Another Australian swimwear brand to know about, Zimmerman is a go-to for delicate yet stand-out swimwear – with a fittingly exotic price tag. Yet the investment is worth making: choose from off-the shoulder bikinis, ornate frilled swimsuits with lace finishes, bright floral prints or more sporty halter tops. Founded in 1991 by sisters Nicky and Simone, their design expertise speaks for itself; keep things interesting with the mustard tropical swimsuit.

Zimmermann SS17 © Zimmermann
Zimmermann SS17 | © Zimmermann

Solid and Striped

Created for free spirits that live for endless summer, Solid and Striped‘s neon swimwear collection is an easy way to bring the 90s directly to the beach. Channel the original supermodels and unleash a heady concoction of colour fades, bright stripes and confident attitude into the waves.

© Solid and Striped
© Solid and Striped

Stella McCartney

Stella McCartney’s swimwear line was launched last year with a manifesto to ‘encourage women to feel confident, comfortable and incredible about themselves and in what they are wearing.’ This season offers a delicate collection of timeless pieces built around individual stories. Highlights include botanical-themed embroidered pieces alongside more sporty-type striped tops and statement wrap designs.

Stella McCartney | Avenue 32
Stella McCartney | Avenue 32