Created by a dreamy combination of sustainable expert Prama Bhardwaj, co-owner of OTHER/shop Matthew Murphy and former managing director of i-D Richard Martin, Re.Sustain has plenty of sustainable kudos to its name, and that’s without even looking at the designs – which happen to be great.
Sustainable fashion’s challenge has always been: how to ethically produce clothes with stylish aesthetics and keep costs low enough to be affordable. It’s a riddle that has taken some time to solve, especially for independent labels (H&M group, for example, has enough financial flexibility to cover losses that might be incurred in adapting the model, whereas new brands do not).
Re.Sustain is one of the first independent labels to have really cracked it, and in a way which effortlessly marries utility design with a positive environmental ethos. From the Breton-stripe polo necks and navy cropped jackets to peachy pink sweatshirts and soft-cut denim, we want all of it.
Prices start at £39, which means that finally you can kick the weird addiction to crappy high street pieces and embrace clothes made to last.