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Gucci Launches Travel App for the Fashion Elite

Picture of Jill Di Donato
Fashion Editor
Updated: 18 July 2017
Oh the places you’ll go, (literally) with Gucci’s new travel app, Places. Ever since Alessandro Michele assumed the role of creative director in 2015, the brand has stayed on the pulse of pop-culture, which includes catering to a millennial wanderlust. Gucci’s Places app is an online tool that will help travelers explore locales around the globe that have inspired the house’s designs over its 96 years as a fashion label.

Have you ever wondered what inspires Michele’s opulent collections, adorned with intricate symbology? Now, with this new app, slated to launch in the fall, you can take a sneak peek into Michele’s travel history, and all the destinations that have served for Gucci style intrigue and design inspiration.

© JUSTIN LANE/EPA/REX/Shutterstock
© JUSTIN LANE/EPA/REX/Shutterstock | Dakota Johnson and Alessandro Michele at the 2017 Metropolitan Museum of Art Costume Institute Benefit

The app will have a geolocation service that will alert users when they’re in the vicinity of a designated Gucci Place, and will provide details on the venue. Users will be able to check in and receive badges — similar to the patchwork visible in Michele’s recent collections — whenever they visit a Gucci Place.

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The concept was designed to create an online community that connects with Gucci’s history and vision as well as the direction Michele is taking the brand.

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According to WWD, the first Gucci Place to be featured is Chatsworth in Derbyshire, England, where Gucci is now supporting an exhibition of clothing and memorabilia titled “House Style.” The exhibit showcases over 500 years of clothing from the Devonshire family. The same Chatsworth house was featured in Gucci’s 2017 Cruise campaign featuring Vanessa Redgrave.

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Select Gucci accessories featuring Chatsworth and Gucci Places patches and will be on sale exclusively at the Chatsworth store and Gucci’s Sloane Street store in London, from mid-July.